Castellaneta

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It being a fact Valentino was born in the region of Puglia, or Apulia, in Southern Italy. And it equally being a fact he sought to escape that locality and his country of origin. Meant it was important that I travel there if I was to understand him and his motives — and so in 2014 I did. During the trip I went to Bari, to Taranto and Martina Franca. My final stop, Castellaneta, the most important of all, is the subject of my post this month.

Hard as it is to believe, it really is five whole years, a half decade, since I was preparing to go to Puglia for the first time. If I doubt it, the red – Rudy’s favourite colour – file I created for the trip, full to bursting with flight info., maps, tourist pamphlets, postcards, emails, print-offs, invitations, guest house and hotel details, people’s mobile numbers, and restaurant bills and general receipts, is proof the trip commenced on April the 29th, and ended May the 6th. Impossible to dismiss. All there right in front of me. Every day. Every hour. Every minute. Every second.

Of course it helped me when organising that I was no stranger to the unusually shaped nation. Even as a child I’d had inklings. For example, when my Bestie, Neil (half Italian on his mother’s side), returned to school after the Summer, wearing shoes with bubbled, melted soles, I knew it was a place of extremes. And when my own mother talked about her journey to the resort of Rimini, in the Sixties, the previous decade, I began to appreciate it was romantic. (The image of her, sunkissed and seated on a Sea Swing, is one I treasure.) Winning first prize in a Reader’s Digest competition, in the Eighties, and acquiring a book about the Romans in Britain, helped me understand it was of historical importance.

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Before viewing Summertime (1955), Death in Venice (1971), Don’t Look Back (1973), or The Wings of the Dove (1997), I journeyed to Lido di Jesolo. Just a cheap package holiday in 1983, with my Aunt, Uncle and Sister; but for the first time I was able to taste proper oven-baked pizza, swim in the Adriatic, and to see and fall in love with pastel-coloured, time-worn Venice. As a Fashion Student I spent happy hours turning the pages of VOGUE Italia and L’UOMO VOGUE. As a Fashion Editor I saw, wrote about, and handled, some beautiful Italian clothing. Over two decades, either for work, or a holiday, I ventured to: Milan, Florence, Venice, Portofino, Rome and Sorrento.

However the deep South I didn’t know. Sorrento, near Naples, for a 2011 family wedding, was the closest I’d been to what’s known as ‘The Heel’. After looking for both flights and accommodation (and finding and paying for both), I began to properly research where I was heading. Looking I could see that the different areas had their own flavour. Gargano e Daunia was known for its deserted beaches and fish eateries. Puglia Imperiale for the broadnesss of the horizon, bright shades and a harsh moon-like terrain. Bari e la Costa, meanwhile, was characterised by golden beaches, its ports and the walls and palaces at Bari. Magna Grecia, Murgia e Gravine was a rocky place. Valle d’Itria was somewhere filled with cone-shaped, stone buildings called Trulli, amongst the vineyards and olive groves. And Salento, with its never ending coastline dotted with coves, was an area enfolded by two seas: the Adriatic and the Ionian.

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Bari e la Costa, I experienced at Bari, between April 29th and May 1st. And Magna Grecia, Murgia e Gravine, I appreciated at Taranto, Martina Franca and Castellaneta, from May 1st to May 6th. The first glimpse of Castellaneta, and its situation, was from the window of the train between Bari and Taranto. It hadn’t crossed my mind that I would see it on the way to the second location. But I did. In the distance. Perched on the edge of the ten kilometer long Gravina di Castellaneta, or Gravina Grande ravine. And though it was on the horizon, just in sight, I felt something, something I’ve no words to describe.

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My accommodation.

The modern station being some distance from the town – the one used in Rudy’s day is now defunct and closed up – our Host awaited us and our luggage with a car. Arriving at the remote guesthouse that sunny Saturday afternoon (after a drive filled with much conversation and a Falcon above us at one point) I was keen to collect myself. So much had occurred since touching down at Bari on the 29th. Many calls and emails there to finalise appointments and meetings. Downtime, with visits to churches, and walks by the port, and in the backstreets. Followed by a memorable but very crammed two days at Taranto and Martina Franca. All leaving me feeling a little overwhelmed. So I took stock. Walked in the fields near the converted farmhouse; took some photographs; returned to the accommodation and added to my notebook; slept; viewed my images and film clips; watched some TV; and ate a delicious Italian home-made meal.

The next day was to be a long one. I had most of the 4th to enjoy exploring Castellaneta. And then, in the evening, from seven p.m., I was to be at the Premio Rodolfo Valentino event at Teatro Valentino. (An awards ceremony celebrating Italian Excellence.) That it was Sunday was, on one hand, an issue, and on the other not an issue. It would be quiet and everything would be closed. But it would also be so quiet and so closed that it would be easy to walk about. I could wander in the streets of Rudolph Valentino’s home town to my heart’s content soaking it all up. I could trace and retrace my steps. Snap away with my camera until the memory was full. Stand and stare at his birthplace for as long as I damn well wanted.

The problem was that it was raining heavily in the morning. So I waited and waited and waited — and waited some more. However, after lunch it was still raining, and it became clear that it was time to head to the historical centre (with an umbrella) and hope for the best. What could go wrong? I was a Brit. and used to steady drizzle! At two p.m. I began my investigation. I had four or so hours to explore! Plenty of time!

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Though I started my inspection at the Comune di Castellaneta map (see above) I felt it was good to just walk and see where I ended up. All the signage in the tightly packed Old Quarter drew me to the Museo Valentino; which I knew was closed on that day, and on the next. Yet it was still good to locate it, so I could return there on my final morning, on the 6th. Here and there I saw adverts for the recently released biopic featuring Gabriel Garko as Rudolph Valentino: Rodolfo Valentino – La Leggenda (2013). And also a few A4 posters for the Premio Rodolfo Valentino event that night (which Garko would be attending). It was clearly a big deal locally and regionally.

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Via Roma.

After an initial easy stroll along the narrow streets and alleys I went to check the location of the theatre for the event later. Then, walked to a wet Via Roma, the main thoroughfare in Rudy’s time and today. It was here that I began to see the extent to which Rudolph Valentino is remembered – cherished, even – in Castellaneta. We might scoff at mid.-price fragrances that bear his professional name. Or think it a little tacky that a dry cleaner is named after him. (Generally I’m against profiting from a man so profited from in life and after death.) Yet at his place of origin it works. It’s appropriate. In fact, to be able to see all of the many ways in which he’s referenced, more than a century after his birth, is rather wonderful.

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A cartoon Rudy surveys Via Roma.

Sipping a classic Cappuccino, in the now faded, Bar Valentino/Caffeteria Valentino, was a real treat, as the establishment features in a Sixties short film about him, and where he came from; with interviews with his contemporaries and then young residents. It also allowed me to spend a bit of time out of the rain. And gave me the chance to look at what I’d photographed so far and how those images had turned out. (In some instances not so good.)

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Fortified by caffeine I walked again through the Ancient Heart. Snapping and also re-snapping as I went – I found a wonderful plaster frieze on a side street on this second walk – with the intention to next view Valentino’s place of birth and the statue that stands nearby.

Finally – finally! – I was in front of his first home! What a moment! To be there where the story began! And get a true sense of the size – not so big – and the location! I looked at it from all angles – even the back – and took photographs until I felt I’d properly captured it. Here was where Rudy was born, heard his first lullaby, took his first steps, spoke his first words, heard his first bed time story… Going inside seemed out of the question — because it was. Suspicious, nervous looks from above, from the current occupant, when I walked down the side steps to the rear, made it totally clear it was pointless to attempt to knock on the door, or to ring any bell. Besides, my Italian was limited to phrase book phrases, and helpful little words, such as: thank you, hello and excuse me, etc.

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After studying the Sixties memorial – at the time being prepared for restoration and now fully restored – it was only five-thirty p.m. What to do? Back along Via Roma I went to see what else I could find (grabbing a snack along the way). That I discovered, accidentally, the defunct train station from which, I assume, Rodolfo Guglielmi and his parents and his siblings departed for Taranto, in 1904, was a nice reward for my effort. And though it had been modernised before being closed, this was undeniably the spot at which his Grandfather, Pierre Philibert Barbin, had toiled, when the railway arrived at Castellaneta in the Nineteenth Century. And of course was the reason that his Mother and his Aunt settled so far away from France. Afterwards finding the apparently – seasonally? – closed nearby Alhambra Bar Valentino, the exterior painted a deep Rudy red, was a nice little extra. Did the owners know about The Hooded Falcon? The ambitious, doomed project of Natacha Rambova? And Valentino’s love of Spain? There was nobody around to ask!

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As I wrote in some detail about the Premio Rodolfo Valentino event, at Teatro Valentino, in a piece for Chris. Roman’s, All About Rudolph Valentino Blog, in 2014, I’ll skip to the following day, the 5th, and my day-long return (in better weather), to Castelleneta. The purpose of this second bite of the cherry, was: to meet and speak with a local Historian; to view the spectacular Gravina, on the edge of which the town sits; to visit the beautiful Cathedral; go to the rival Valentino museum (the Pinacoteca); and to take yet more photographs of those narrow streets and alleys.

My morning appointment was an eye-opener, and helped me to understand better the activities of Valentino’s Grandfather, on his mother’s side. The Gravina di Castellaneta was breathtaking, and I and my travel companion, enjoyed a delicious lunch there of Italian supermarket delicatessen treats. The mainly Eighteenth and Nineteenth Century Cathedral (Cattedrale di S. Maria Assunta gia di S. Nicola), with its sensational and very convincing faux marble columns, and the many Saints, and the glorious decorated ceiling, didn’t disappoint. And later in the bright afternoon sunshine I saw Castellaneta afresh.

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Row of the Greeks.

The rain of the previous day had somehow obscured many treasures. On that pleasant Monday in May I could see everything more clearly. I saw the architectural mix. All of the many waves of history. The subtle, and sometimes, not-so-subtle colours. The stairways leading nowhere and the blocked off walkways. The teeny tiny windows and impossibly small doorways. It all assaulted me. And I could see that, though there had been obvious modernisation, these were still, for-the-most-part, the streets that Little Rodolfo had negotiated so long ago. The arches under which he’d passed. The corners around which he’d appeared or disappeared.

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After a day that had filled up my brain to bursting point I needed to rest. And so back to the accommodation I went, to unwind, have a sleep, and to load everything I’d seen onto my laptop and my separate hard drive. However, it was all far from over, as, following a late dinner, Rudolph’s birth day began to approach. (He was born on the 6th.) Back in Bari or Taranto – I don’t recall – I’d bought a bottle of MUMM champagne for the occasion. And this had already been passed to our hosts to chill in their fridge for about 24 hours (to guarantee maximum iciness). As midnight approached they joined us in our quarters to share the moment. That they had no flutes was brushed aside by me. (That they’d (amazingly) never drunk Bubbly before seemed to add to the celebration.) And a little after midnight, we opened the bottle, saluted Rudy, and for about an hour shared the contents four ways. The trip was almost over. But I was happy rather than sad. (Was it the champagne?)

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The next day the sun shone again. After breakfast on the roof, and loading our luggage into the vehicle of the hosts, it was time to head for the Fondazione Rodolfo Valentino Museo (Rodolfo) Valentino. An hour or so was all we had. And of course it was far from sufficient. However, our flight out of Bari, at three p.m., dictated that we be on our way in advance of lunchtime, and the museum didn’t open until ten a.m.

As anyone who’s been knows, the museum is small, but packs a punch. Entry is through a narrow doorway at the end of an open, vaulted space. Once inside, there’s a large reception area, with a desk, where you pay your modest entry fee (of just a few Euros) and can pick up pamphlets and booklets about the area; get advice and information; or book a trip or guided walk. In the initial space there’s also a glass cabinet filled with the most significant publications about Rudolph Valentino. (In it I noticed several I own.)

Then you move from space to space, eventually returning to where you began. There’s a wealth of framed material to view as you go. Some real gems. Two or three rooms are devoted to huge printed reproductions of his films. And there are a couple of room sets. One featuring a bed he’s understood to have slept in. And another, with an exotic tent, with a male mannequin dressed as a Sheik. The reasonably sized cinema runs films and instructional videos — but there was no time for that on this occasion.

I must say I’ve nothing but praise for the individuals who established it and those who now maintain it. Though I would personally make use of the space differently, were I running it, which I’m not, and obviously never will be, the fact it exists at all, when it could easily not, is something to be grateful for. In time it may develop into something more than it is. Perhaps add more artifacts, expand, and become more interactive. If it doesn’t it will still be important, and of interest, to those that are knowledgeable and those who aren’t. It was certainly a great full stop to my eight day trip to Southern Italy.


Castellaneta was everything I hoped it would be and so much more. And I recommend it as a destination if you’re interested in Rudolph Valentino. For me, as I said at the start, it was an absolute must. Somewhere along the way I was in a conversation, probably at Taranto, and was asked why I would go to his place of birth so long after he’d left, and when there was nobody alive that had known him. It was a good question. And the only answer I had was that that didn’t matter to me. Yes he was long gone. Yes his family and friends were dead. Yes it had changed. But I could still see his former home. I could still see the Gravina. I could still see those narrow passageways and streets and walk them. And if it’s true that an individual is often formed by experiences in the first seven years of existence, then it goes-without-saying that I had to see where his character had been formed. And, having done so, I believe I do know him better than I did. Much better.

The downside? There’s always a downside! Is that it’s still remote and sleepy. You could, like I did, struggle to find suitable lodgings. (The excellent Masseria I stayed at has since closed due to poor business.) And it’s not a Hot Spot or a Happening Place. In the early evening everything closes. And, as far as I could see, there are few good restaurants. All that said the people are charming and many, particularly those under forty, can speak English fairly well. There’s plenty to do and see during the daytime. And if you can drive you won’t need to be chauffeured as I was. If you do want to go, I think I’d recommend being based at Taranto and travelling up there for the day, maybe twice.

Thank you for reading this post about Castellaneta and walking in Rudy’s footsteps with me from beginning to end. It’s been fun to look back at the trip and share it with you all. In the future – I don’t know when – there’ll be posts about Taranto and Martina Franca. And I’ll also be posting about my visits to Perugia and Nervi in 2015. See you in May!

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10 thoughts on “Castellaneta

  1. Simon, what a thrill it must have been for you to be so close to his place of birth. I’m so happy that the town has many signs of his existence after all these years honoring his memory! Thank you so much for sharing your journey with us; as usual your dedication to our Rudy is astounding!.💞

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  2. Thank you so much.
    For you: a restaurant that I love is “Grottino”, and the food is excellent. There are some very comfortable B & Bs that are similar to Rudy’s house.

    Liked by 1 person

  3. Simon, thank you for sharing this beautiful place in such a beautiful, loving way! It’s clear how dear Valentino and his birthplace are to you in your words, and I’m so glad you had the opportunity to visit. And to share it with us!

    Liked by 1 person

  4. I took advantage of your generosity Simon and read all the interesting details of your journey. I tried to imagine how fulfilling it must of been for you, and I found it very moving. I am happy you had such a rich experience, and look forward to hearing more when you return. Thank you!

    Liked by 1 person

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