Frank

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Debtor. Bankrupt. Business Failure. Wife-Beater. Child Kidnapper. Wanted Man. Fraudster. Not individually pretty labels, are they? How about collectively? Applied to one person? A person at times close – very close indeed – to Rudolph Valentino. A person, we’re led to believe, who was his loyal Sponsor and Protector in the United States. The unsavoury character in question? Frank A. Mennillo. A man apparently erased from the narrative. Purposely pushed aside and diminished. Not given his due. My findings indicate he never was the Godfather it’s claimed he was. That he was a Hanger On. And that he might very well have been a reason Rudolph Valentino never had any money. This post is titled simply: Frank.

Thanks to modern tech. it’s very easy to get to know the subject of the post this month on His Fame Still Lives. It’s all online. And it makes for interesting reading. Born April 10th, 1882, in Naples, Italy, like countless numbers of his contemporaries (including of course his future friend), he emigrated to America when young; though, unlike Valentino, he didn’t travel there in style.

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The S. S. Perugia.

Francesco Mennillo – his middle initial wasn’t used at this time – was just 22 years old when he boarded the S. S. Perugia, a vessel known for transporting marble, pumice, soap, olive oil and macaroni, etc., at Naples, on June 11th, 1904.  The ship’s Steerage paperwork reveals that he travelled alone; his occupation was Merchant; that he was able to write; was a Southern Italian; had paid for his own passage; was carrying just $20; would be living with his cousin (on Fourth Avenue in Brooklyn); that he’d never been in prison, wasn’t a Polygamist, an Anarchist, or a Trouble Causer; that his health was good; and that he wasn’t deformed, or crippled.

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Proof he spent the twelve months after arrival (on June 26th), living and working in the USA, is found in his 1905 petition for naturalization documents. (It was necessary to remain within a state for a year, and be resident in the country for five years, to be able to apply for citizenship.) That he was on his way to citizenship is the reason he declares, in 1906, on his return to America on the S. S. Italia, that he’s a Non-Immigrant Alien. And in that Manifest we see he’s still a Merchant; is single; brings $50 into the country; and is living with his brother, at Hester Street, Lower Manhattan.

This journey from the United States to Italy and back again was one he made practically every year between 1906 and 1911. (He failed to cross and recross the Atlantic only in 1907.) In 1909, by which time he was married, and was calling himself Frank, he returns on the S. S. Roma in the September. That his brothers, Ciro and Giovanni (respectively 22 and 12 at the time), followed him, on the S. S. Virginia, that December, suggests he’d been helping them to get ready eight weeks previously. (That the elder, Ciro, was at the time a Farmer, indicates a move which would significantly improve his prospects.)

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His trip out and back, on the S. S. Madonna in 1910, was followed by a more impressive one the next year. In the Spring of 1911, he returned from Liverpool, Great Britain, on the Cunard Line Liner, RMS Lusitania — the ship famously torpedoed and sunk by the Germans just four years later. Though this was apparently a Second Class voyage, it’s safe-to-say, that with the assistance of immediate family, and contacts made in both New York and Naples, he was doing well. And had progressed, in a few short years, from Merchant or Trader, to Importer, had been married, and seen the birth of his son. (The petition for naturalization includes later info. about Arnaldo, who was born on March 7th, 1910.)

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So, a surprise it is, to see in THE BROOKLYN DAILY EAGLE, on May 16th, 1912, that he’s listed the previous day, as a Debtor, owing $241.55 to a C. Frankel, with a judgement against him in favour of the Claimant. What had gone wrong, we might wonder, that he’d been unable to pay an amount today equivalent to more than six thousand dollars? Clearly things weren’t so great for Mr. Mennillo just one year on. 

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Valentino in childhood.

While Frank had been busying himself in the US, and travelling to and from Italy, young Rodolfo Guglielmi had also been on the move. In the year Mennillo emigrated alone the Guglielmi family shifted as a unit from Castellaneta to Taranto. In 1906, when the then, Francesco, headed back to America on the S. S. Italia, Rudy lost his father, and was sent away to a distant school in Perugia, where he spent several unhappy years; the serious unhappiness continuing until he found himself at agricultural college, at Nervi. After an ill thought-out trip to Paris, and many wasted months back at Taranto, at the very end of 1913 he climbed aboard the S. S. Cleveland, hoping for a fresh start in New York.

Was Frank A. Mennillo waiting to meet him when he arrived? In my opinion no. Having looked in great depth at the available evidence, I see nothing, anywhere, that gives even the vaguest hint that Mennillo had advance knowledge of his arrival, or, was at Brooklyn to greet him. (It’s actually claimed they met at Ellis Island, which First Class passengers were spared.) Consequently my March post (New York Timeline (1913)) didn’t mention it. The fact Valentino doesn’t allude to him once in his letter to his mother would be the first reason to doubt the assertion. After all, who would travel such a distance, getting ready to meet with a good friend of the family, which we’re told Frank was, and fail to devote even one sentence to them? There’s nothing. And here’s a second reason. Why, when he went into detail about his earliest weeks in the USA, with friends and family, two wives, a Manager, and journalists by the score, did he opt to leave out any Padrone? None of his intimates, between 1913 and 1926, ever recalled him telling them he’d been met, taken care of, or assisted in any way by anybody. Because he wasn’t. He was, as all – all – the material shows, alone, and finding his own way for the best part of three to six months. (And all confirmed by his older brother Alberto, when he was interviewed, in depth, in 1977, for the series HOLLYWOOD, broadcast in 1980.)

Yet the reason that Mennillo wasn’t Rudy’s Guide/Sponsor/Patron/Benefactor, has less to do with the lack of verification and more to do with his personal circumstances. This was a man who wasn’t in a position to help himself, let alone an eighteen-year-old who’d just arrived and had never left Europe. On May 14th, 1914, on page 16 of the New York Tribune, we see, once again, that “Frank Mennillo” owes a large amount of money (this time to L. Afeltra), and the judgement has gone against him. However this was merely a prelude to the total collapse of his business dealings in the November. As can be seen, on November 23rd, 1914, on page 14 of The New York Times – the Court Calendars column – Frank was expected to appear at the District Court, at 10:30 a.m. that day, for bankruptcy proceedings. Almost immediately the extent of his indebtedness was made public:

    FRANK MENNILLO, salesman, of 367 [sic]

Broome [Street], filed petition individually and

as a partner [in] the former firm of Mennillo &

Lignanti, importers, with liabilities of $20,378

and no assets. Among the creditors are P. &

D. Samengo, Naples, Italy, $18,000, goods sold

in 1911; Bank of Rome, Naples, $1,200; and P.

Ballentine & Sons, Newark, $500.

From the New York Tribune.

Breaking down the information, we see that Mennillo was, in today’s money, a cool half million dollars in debt — not, to borrow a hackneyed phrase, something to be sniffed at. And that he also had no properties, no vehicles, nothing he could sell. We further learn that he was partnered in his endeavours by a Mr. Lignanti. And the partners owed money mainly to their fellow countrymen. (Lignanti and P. & D. Samengo have eluded me but P. Ballentine and Sons were manufacturers of strong beer.) We can see, as well, that the sum of $18,000 had been owed for several years, since 1911. And if we add together in our heads the three larger totals we understand a further $678 was owed to others. All of them, whoever they were, just as upset as the main creditors.

A person declared bankrupt in the Winter of 1914 had undoubtedly struggled for a good year. Perhaps even eighteen months. (In 1912 he was already a Debtor.) So the idea that Frank A. Mennillo could have been providing significant support to Rudolph Valentino at the time is nonsense. And if he was, then why do witnesses, such as ‘Dickie’ Warner, later say Valentino wasn’t living in great accommodation? And a wealthy, successful and well-connected fellow countryman, would’ve found a Dependant a good position somewhere. A really great one. And yet Rudolph was forced to go about looking for work. Went from menial job to menial job. Had, at one point, no job. Before finding a position as a Taxi Dancer. Obviously this isn’t a person with someone looking after them. Nothing suggests it.

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It was late 1914. New York was booming. But Frank A. Mennillo was bust. Washed up. The following Spring things went from bad to worse. On March 24th, 1915, it was widely reported that Frank and wife, Zelinda, both now living at Bay Twenty-Ninth Street, in Brooklyn, had appeared in front of Supreme Court Justice Kelly. The reason: “… a suit for separation…” The reports laid bare that the marriage was on the rocks. Mr. Mennillo objected to his partner working as a School Teacher (at an Italian school conducted by the Children’s Aid Society). She preferred teaching to performing “domestic duties”. For her part Mrs. Mennillo claimed she’d been subjected to: “… cruel and inhuman treatment.” Not surprisingly Zelinda Mennillo was awarded custody of the five-year-old boy. (The report was wrong about the child’s age.)

I’ve no idea how you might feel about Frank abusing – perhaps physically hurting – his wife Zelinda. Perhaps you’ll think that it was just between the two of them and nothing to do with anybody else. However, I know for certain you’ll be as shocked as I was, that, soon after the judgement, he went to his son Arnaldo’s school (St. Hyacinth’s Academy, at Hawthorne, NY), kidnapped him, and told all who asked he’d packed him off to Italy. We know this to be a fact, due to newspaper reports, like the one in THE BROOKLYN DAILY EAGLE, on May 20th, 1916. Titled FATHER SURRENDERS SON, and subtitled Keeps Away Himself–Now Deputie [sic] Seek Him, the two paragraph column details how “Frank Mennillo” was at that time being sought by: “A squad of deputies of Sheriff Riegelman…” Having previously ignored a court order – maybe more than one? – to produce his son Arnold, now six, the small child had been suddenly and mysteriously produced (by a relation).

The brief, info.-packed TBDE article, concludes with the following: “Justice Blackmar …. instructed that Mennillo be brought into court to answer the charges against him.” That no further report was forthcoming doesn’t of course mean that he wasn’t. The issuing of “A warrant for contempt” as well as “a writ of attachment” was very serious indeed. His disappearance until 1917 suggests to me that he was given jail time and a fine. Certainly his assets, such as they were, would’ve frozen; making it impossible for him to do much in the short-to-medium term.

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At the point Frank and Zelinda were at odds, in May 1916, and throwing verbal punches at one another in court, the now twenty-one-year-old Rodolfo Guglielmi (using the name Signor Rudolph), was engaged in his own ‘pas de deux’ in another arena. Having, from March to September 1914, endured six long months of terrible ups and downs, he had, quite literally, landed on his feet, when he secured work as a dancer-for-hire, at Cafe Maxim (or Maxim’s), at 110 West 38th Street, in Manhattan. This was followed by a year of exhibition dancing with Bonnie Glass. And then, when she retired, a switch to a rival female dancer extraordinaire, named Joan Sawyer.

However, his naming of Sawyer as the Other Woman, during the divorce of his on-off dancing partner – unbalanced Heiress Mrs. de Saulles – from her philandering husband, two months later, proved disastrous. And his options fell to zero when he was arrested in the September and the arrest was front page news. After laying low for half a year (due to acute embarrassment and being required to remain available for further questioning), he left the East Coast, in the Spring of 1917; heading West with a show: The Masked Model. (Appropriately titled considering his desire to disappear.) This mode of escape, once again, alerts us to the unlikelihood he had any serious support. A Godfather would simply have sent him the funds.

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San Francisco between 1915 and 1920.

There’s no doubt that Frank – now using his middle initial – and Rudy were West, and at San Francisco, in the same year. Did their paths cross? I don’t believe so. We know that Mennillo was in the company of the Maffeis – D. V. Maffei, President of the Association of Italian Employees, and his son, William – in the October. (He travelled from East to West with William Maffei that month.) Yet, by the Autumn, Guglielmi was very firmly in L. A. He had been in S. F. in the June. And this is clear from his Draft Registration Card (on which he requested and received exemption (due to being an Alien)). So for them to have connected Frank would have had to have been there earlier too. If so, why was Rodolfo enjoying the company of Mr. and Mrs. Spreckles, and in and out of employment, and, on his way South after encountering Norman Kerry, formerly Norman Kaiser? And why are there no photographs of the two of them together at this point when there are several of him with others?

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After a difficult 1918, when he lost his mother, had little film work, contracted influenza, and was tormented by a whole host of other problems, Rodolfo Guglielmi, now going by the name of Rodolphe De Valentina, and variants, was, in 1919, beginning to succeed in Moviedom. And though fame was still some way off, it was ahead, even if he didn’t know it. For Frank A. Mennillo the year began with his being linked to the already established American Olive Co. It not being difficult to search for the concern, on the internet, I’m curious to know where the idea Mennillo established it comes from. A relatively quick check revealed the American Olive Co. was in fact set-up before he ever placed a foot on Californian soil. For example, on August 27th, 1905, in the LOS ANGELES HERALD, at a time, you’ll recall, when the then Francesco Mennillo was concerning himself with getting settled on the East Coast, we see that the company was busy altering a factory building, at 1701 East Adams Street, to the tune of $5,000. Likewise, I wonder how he introduced the olive to the country, when, as early as 1907, the American Olive Co. was supplying “finest Ripe Olives in pint and quart cans” to retailers in Oregon. Cans! Which demonstrates a canning process in advance of Mr. Mennillo introducing one. It’s also a mystery how he was put out of business by any food poisoning scandal if the business wasn’t actually his. (A search for this disastrous breakout proved fruitless.)

That he did indeed own a share of the producers is proven by a March 7th, 1919, news item about Corporation Permits. (Shares issued were also issued to him.) As the extent of his holdings aren’t revealed, it’s possible that his interest was significant, and he was a driving force behind their expansion at the time; evidenced by a series of advertisements for label machine operators, and 50 women to peel tomatoes, etc. Yet was the expansion a good idea? And was Frank the person to mastermind it? Or, in any way, oversee it, if he did, in any way, oversee it? Perhaps not. After all his business dealings in the East had collapsed spectacularly.

That September/early October we see he went up the coast for ten days. Stopping: “… a day or two at the Belvedere in Santa Barbara …. from there [motoring] north [to visit] various olive ranches and other property…” that he owned. Of course this sounds good. Until we think about how a former bankrupt had managed to secure the necessary funds to acquire it. I think it’s safe for us to assume he borrowed heavily and was unable to keep up the repayments. And that at some point or another his disastrous past caught up with him. That he’s moved on entirely by the following year is emphasised by a report in THE MORNING PRESS, in July 1920, where we see he’s at the Ambassador Hotel, in L. A., in the company of Christian Demutopolos, a Greek Consul in the USA, Mr. Panagspolos the Consul General, and a Prosper Letternich.

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Rudolph Valentino, as Joe Klingsby, in The Wonderful Chance (1920).

That same month, twenty-five-year-old Rudolphe De Valentino/Rudolphe Valentine, was East, in his own sphere: Motion Pictures. The trip, necessitated by him being summoned to an interview, in April, about his arrest in 1916 and subsequent suing of the publishers of the varied titles that reported it, had led to two parts. First, as Joe Klingsby, in The Wonderful Chance (1920). Then, as Jose Dalmarez, in Stolen Moments (1920). However, there was a third part awaiting him, one that would finally secure him Stardom. The role of Julio Desnoyers in Metro Pictures Corp.’s The Four Horsemen of the Apocalypse (1921).

Anyone who ever read a biography about the life of Rudolph Valentino will know that The Four Horsemen (1921) was a huge hit. And he himself was a hit, nationally and internationally — particularly with females. No decent, well-researched biography fails to disclose his success, later that year, in The Sheik (1921); or, how The Sheik transformed him from a Star into a Superstar. His struggle to disassociate himself from the character that made him a Household Name – a battle he would ultimately lose – would begin in earnest the very next year. However, the role he hoped would lift him artistically, that of Juan Gallardo, in Blood and Sand (1922), didn’t reach the Valentino-hungry public until after he’d been arrested for Bigamy, and had embarked upon his One Man Strike. (To secure better working conditions and greater freedom at Famous Players-Lasky Corp.)

The sudden disappearance of the American Olive Co. in the national press in 1919/1920 does suggest it went out of business. Nowhere did I find a short piece, or a report of any length, that provided a reason (which you’d expect if the shut down had been notable). Whatever happened it’s clear that Frank A. Mennillo had turned his back on produce by the start of the new decade. In 1920, as we saw, he was associating with Greek diplomats on the West Coast. Later that year, in the September, his very definite involvement with The Italian American Republican League, would’ve seen him present at their convention in New York; the purpose of which, was, to: “… solidify the sentiment of voters of Italian origin in favor of Senator Harding and Gov. Coolidge in the November election.” At the gathering, at which representatives from 23 states were present, Frank was a witness to: the setting up of committees to organise women voters; Judge Pallotti’s resolution to repudiate the League of Nations; the endorsement of the Republican platform in full; the elevation of F. H. La Guardia to permanent Chairman; and the reading out of letters, to attendees, from Harding, Coolidge and Cabot, none of whom were able to be present.

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Mennillo to the left of Vice President Coolidge in 1921 or 1922.

Was it due to Frank being busy in the political arena that he failed to assist Rudy when he was accused of Bigamy? And was it his obligations in that sphere that prevented him from helping while he was out of work for six months? Wouldn’t a Padrino have put all responsibilities aside and stepped in? You’d think so. Unless he wasn’t a Padrino in the first place? That Frank A. Mennillo was indeed busy making the most of his connections at the time, is thrown into sharp relief, by a fascinating report on the front page of The New York Times, on Thursday, October 18th, 1923.

Titled, in capital letters, FRANK OF CONGRESS USED IN STOCK DEAL, the news item exposed a serious breach of Congressional rules by Mennillo. Specifically, that he’d sent out letters inviting ‘brother Republicans’ to invest in the [Auto Rim Lever Lock Corp.], not only on Congressional headed paper, and inside of Congressional envelopes, but also using the franking system of the Congress — an improper act and an illegal one. We read how one recipient (“a Republican of standing in New York”), who’d tipped off several newspapers, had described it as “one of the most extraordinary documents” he’d ever received. And how, when quizzed by telegram, the Congressman concerned, M. O. McLaughlin, of Newbraska, President of the company mentioned, denied knowledge of any letters, despite his signature being on them. (The entire letter was, to everyone’s embarrassment, reproduced by TNYT.)

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According to the reporter “F. A. Mennillo” was quick to admit, under extreme pressure no doubt, that it was he, not the Congressman, who’d been at fault. How, without the knowledge of M. O. McLaughlin, he’d sent out the 150 invitations; 50 of which, maybe to the most important people, he admitted, had been franked in Washington. The lengthy explanation sounds concocted. And is full of excuses. Obviously it brought to a close his political career — not that it really was, ever, a political career as such.

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His position as General Manager at the Auto Rim Lever Lock Corp. – their product, in case you’re wondering, was a patented device that made it easier to change automobile tyres – seems to have continued, however. In the following year he gave both Rudolph Valentino and Valentino’s Business Manager, S. George Ullman, the opportunity to purchase shares in the operation. And we have proof of this, in an image of the share certificate, given to Rudy by Frank, after he’d bought $1,000 worth of shares, on June 28th, 1924. (See above.)

By that Summer Valentino had put his differences with FP-L/ Paramount to the side and commenced filming of his second and final film for them: A Sainted Devil (1924). He was, he thought, secure. Back on top. He looked forward to working with J. D. Williams’ Ritz-Carlton Pictures; a lengthy break in Europe; and realising Natacha’s The Hooded Falcon. He also, after building up nothing but debt during his never-ending strike, had money. Something Mennillo would’ve known. 

Of course it’s all part of the story that Rudy was a terrible spendthrift. And he was. As so many many witnesses, including Natacha, testified. He could easily spend more than he was earning, and did, however he was also what’s called A Soft Touch. And it’s my firm belief, based on a later incident, at which I’ll be looking here, that Frank tapped his super-famous fellow Italian for cash. Possibly large sums. Call it a hunch, or whatever you like, but he’s demonstrably hanging about in the later, more successful years, rather than the earlier period of uncertainty and struggle.

The comeback of Monsieur Beaucaire and A Sainted Devil wasn’t the plateau Rudolph Valentino thought it would be. And, though he couldn’t see it at that time, the out-of-the-frying-pan-into-the-fire move to Ritz-Carlton Pictures, was to drag him down to a place he hadn’t been to since before The Four Horsemen of the Apocalypse. So, marvellous it appeared to be, when he was rescued by United Artists, and his first outing, The Eagle (1925), was a Smash. That he was tied into a highly dubious contract, once more largely brokered by the inept Ullman, which required him to locate the funds for the final three of five productions, mattered little in 1925. All that would sort itself when the time came. Yet it didn’t. Consequently, after his second spectacular, The Son of the Sheik (1926) had been completed, and he was on the road promoting it, he began to feel the heat about Vehicle Three.

Whatever was going on behind the scenes that Summer – we know a tired and stressed Rudy stayed East for longer than planned, and talked with the President of UA, Hiram Abrams – it was all to end in tragedy in the August. His collapse, at a private, early hours party in Manhattan, and subsequent hospitalisation and tragic death, led to one of the greatest outpourings of grief ever seen in the United States. And right there – yes you’ve guessed it! – was Frank A. Mennillo.

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Is it me or is the man on the far right giving Frank a Dirty Look?

Frank had been in Rudy’s company on and off during the previous twelve months. We see them, for example, with Mae (Murray) and another gent., in a photograph taken in New York, before Rudy and then Mae sailed for Europe, in late 1925. That they saw one another on his return in the January is highly plausible. However, as Frank A. Mennillo was seemingly East and Rudolph Valentino was very definitely West, from February to June, they next saw each other late in July at New York. And it’s likely they spent some time together from the beginning of the following month, until the 15th, the day that Valentino was taken to hospital.

On page 216 of his book, Valentino as I Knew Him, S. George Ullman states, very clearly, that when he realised, on Sunday the 22nd, that Rudolph Valentino was weakening, he contacted: “… Frank Mennillo, one of Rudy’s dearest Italian friends.” Mennillo, Ullman recalls, arrived in the early evening. And, after being informed of how serious things really were, they went in to see Valentino in his room. Frank, we learn, spoke to Rudy in Italian, but Rudy responded in English, saying: “Thank you, Frank. I’m going to be well soon.” (That’s all we get.) Then we’re informed that: “All during the night the doctors, Frank Mennillo and I kept watch.” S. George Ullman going into the room every hour to see how he was faring. According to Ullman “At about six o’clock” they chatted. Then Valentino began to fade. There were some final words. A Priest was called. There was a single unintelligible word in Italian. And he passed away.

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Left to right: Frank A. Mennillo, Alberto Guglielmi and S. George Ullman.

As I plan to write in the future about S. George Ullman, I’ll leave aside my issues with the account, and focus on the fact that Frank A. Mennillo was conspicuously involved before and after Rudolph Valentino was dead. And available, when Rudy’s brother, Alberto, arrived in the USA at the start of September. It was of course the case that many persons offered their assistance, as anybody would, in such a situation, yet was it simply this that led to him being at the centre of things? It strikes me Mennillo would’ve been extremely useful to Ullman when it came to dealing with the Guglielmi family. Helpful, when it came to persuading Valentino’s vulnerable, distraught older brother that an autopsy was unnecessary. And that his remains should definitely be interred in California, rather than returned to Puglia. Was it just this? I wonder. Is it possible that Frank knew what had really happened at The Mysterious Party? And was it sensible to keep Mr. Mennillo inside of the tent rather than outside of it?

I speculate in this way due to the fact that, in the following year, Frank A. Mennillo paid S. George Ullman a visit. The reason? To borrow $40,000 from the estate of his recently deceased Dear Friend. Yes still a lot of money! And the equivalent of over half a million today. Why, we might ask, would such a supposedly prudent man as Ullman grant such an incredible request — and he did grant it. What was in the background of Mennillo that would inspire such confidence? I haven’t seen a thing. (And use of the frank of Congress was in 1923 quite some time after he’d become Valentino’s Manager.) So I seriously wonder – really, I do – what it was he saw that I can’t. Perhaps someone can point out to me how a serial business failure could merit such an enormous monetary award? And if you imagine that late in the game he was a success? He wasn’t. And just how much of a disaster he continued to be, can be seen by looking, one last time, at what’s out there for all to view.

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How badly things were going after the establishment of California Tomato Juice, Inc. is apparent when we inspect the Fifteenth Census of the United States in 1930. Being just three short years since Mennillo secured tens of thousand of dollars from a dead man, we might expect to see him doing well, prospering, living off the fat of the land, as they say. What we see instead, is that he’s living alone, without any wife or family, at a place called the Carlton Hotel, South Figueroa, Los Angeles. A hotel, occupied, not by people doing well, prospering, or living off the fat of the land, but by office workers, waitresses, salesmen and saleswomen, secretaries, soda fountain operators, cashiers, milliners, and musicians. Ordinary people. Getting by. Surviving. Hoping for a better life. And Frank’s occupation? He’s one of fifteen living there that have no occupation, are unemployed, and without prospects.

Frank A. Mennillo had tumbled far and fast without anybody to milk for money. Once he’d stood beside his friend Rudolph Valentino and basked in the reflected glory. Now, just a few years on, he stood alone and in the shadows, a nobody, without a job. I searched for mentions of him in the early to mid. Thirties and found none. His last few years were probably rather depressing — they certainly look it. And California Tomato Juice, Inc. was so obscure and low key, that it only gets highlighted in the state press, in 1935, when it finally goes out of business.

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In November 1936, Associated Press informed Americans that Frank A. Mennillo, ‘the Olive King’, was dead. The short, three paragraph obituary framed him as a pioneering genius, trumpeting his connection to President Warren G. Harding, and claimed he’d been the Chairman of the Italian American Republican League. He was, the report said, born in Naples, Italy, had been at University there, and arrived in the USA in 1904. He had got his start in importing in New York, moved West, and then, in 1915, started the American Olive Co.

While there had been several Olive Oil Kings – Elwood Cooper and Charles Phillip Grogan are two examples – I saw no evidence Frank had been crowned thus in his lifetime. And while the connection to President Harding was genuine, in that he’d helped him in his bid to be elected, Mennillo had never been Chairman, as far as I’m aware. (That honour having been bestowed upon La Guardia.) Born in Naples, Italy, was correct; though I’d question his ability to study at Naples University and commence work as a Merchant by the age of 21/22. (I accept I may be wrong about that.) And he was not the person who established the American Olive Co., which was very much up and running before 1915.

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Frank with his son Arnold. The body language is interesting.

The write up is plainly an attempt to present Frank as something other than he was. It looks good. And I can see that it was taken at face value when he was written about in the recent past. Which is a bit of a shame, because behind the white wash is a much more fascinating tale; but either you scrub off that white wash or you don’t. Francesco Mennillo/Frank Mennillo/Frank A. Mennillo/F. A. Mennillo had an interesting life. That said it really wasn’t any more interesting than a lot of others in his day. And it certainly wasn’t the life that’s been out there up until now.

And that’s why I wrote this post: to put the record straight. I’m not happy about people being misled for personal gain about Rudolph Valentino’s life. And they’re being totally misled in the case of Frank A. Mennillo. Of course they were friends, good friends, and as all good friends are they were there for each other. And yet these were not equals in any sense. I believe I’ve shown, with many examples, that the idea Mennillo was in a position to really help Valentino is a baseless one. It was Rudy who was useful to Frank, not the other way around.

I found no evidence that the two ever met before 1918/1919. And I didn’t see it presented in concrete terms by anyone anywhere that they did. No photographs. No letters. And no witness testimony. Nothing. Second or third hand memory recalled and passed along isn’t satisfactory. When people have been dead seventy or eighty years you really need to see something solid. For me their being in New York at the same time is a coincidence. They may, possibly, have encountered each other, but I don’t see how, when these are people moving in very different circles in 1914, 1915 and 1916. When we look at San Francisco we see the months don’t match. As well, once more, there are no photographs, letters or witnesses. And when Rudy is East, in 1920, it isn’t due to Frank, as Frank’s not East at that time. However, with the pair in the L. A. area, in the late Teens, we do have the right conditions for a first meeting. Perhaps one day I’ll find something that confirms it. I’ll be looking for it as-and-when-I-can I promise you.


I want to thank you for reading this post all the way through. It’s a long one, but there was no way to make it any shorter, without omitting vital information. I welcome any feedback. And if you have a question, or wish to see anything presented here, then please just ask me. I’ll be back next month, when the post will be: New York Timeline (1914).

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8 thoughts on “Frank

  1. Further proof for me that if Rudy and Natacha had stayed together his tragic untimely death might never had happened. It seems that the very people whom poor Rudy thought he could trust were the same who hurt him the most. In my opinion, Natacha looked out for his personal interests unlike the greedy “powers that be” Frank, Ullman, etc. Now we know the truth about Frank, thank you.!💞

    Liked by 2 people

  2. Thanks Simone, this wonderful post made me understand a lot of things, first of all because my friend, who perfectly knows Rodolfo’s life, never told me about him. I didn’t know all of Menillo’s works, and your doubts are certainly well founded.

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  3. Simon you have outdone yourself in your keen research on Frank. In all my research i can never place him in Rudy’s presence before 1924. Yet one author claims emphatically Mennillo was there on the dock to welcome Rudy in 1913 and offer him a lavish lifestyle. I never believed that. To seal the deal of how unknown he was to the family, in court, Rudy’s sister Maria testified that Mennillo was completely unknown to her, and that it was S. George Ullman who made the introduction and told her how “important” Mennillo was to Rudy. Guess what? a week later Ullman took $40K of Rudy’s money and “loaned” it to Mennillo based on Maria’s request. She got duped by two cunning con men (Ullman & Mennillo) $40K would be well over half a million dollars in today’s rate. Needless to say it was never repaid. Good job, Simon for taking the time and effort to set the story straight.

    Liked by 1 person

    1. Tracy Terhune thank you. And thank you for confirming my belief that Ullman and Mennillo formed a vice in which the unwitting Guglielmis found themselves caught. I hope I can knock on your door when it comes to writing about S. George. I’d like to be as accurate as I possibly can be with that future dissection.

      Liked by 1 person

  4. An excellent article, Simon, excellently researched, excellently penned. Neither Ullman nor Mennillo were all they have been cracked out to be. The former was dishonest, and by no means Rudy’s closest friend. As late as 1956 he was flogging items he had purloined from the Valentino estate. Mennillo was what today would be called a “star f***er”, an opportunist. In his younger days he frequented dance-halls where his interests were chiefly the button boys. He worked his way back into Rudy’s life towards the end, as did the likes of Barclay Warburton. He was most definitely NOT Rudy’s godfather. Rudy told his story of those early days in New York often enough, not just to magazine editors, but to such very close friends as Robert Florey, who repeated this in his own book. Rudy did NOT die in his arms. This is the most far-fetched story of them all!

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