There are few people more dedicated to preserving the memory of Rudolph Valentino, or promoting him and championing him and his career, than Mr. Tracy Terhune. As well as being a Preservationist, a Promoter and a Champion, he’s also a serious Collector; and thus an important Custodian, when it comes to Valentino-related artifacts and ephemera. His knowledge is immense. His generosity, kindness and openness even greater. He’s an Administrator of the long-established We Never Forget Valentino group on Facebook. And importantly, organises the annual Rudolph Valentino Memorial Service, which takes place each August 23rd, at the Hollywood Forever Cemetery, in Los Angeles, at 12:10 p. m., the time of the passing of the Great Lover in 1926.
Tracy has kindly taken time out from his busy schedule to engage in a Q & A session with His Fame Still Lives. (Questions are in British English and answers are in American English.)
1. Tracy, hello, and thank you for agreeing to speak with HFSL. Two months ago, once again, you organised and hosted the Rudolph Valentino Memorial, at Hollywood Forever Cemetery, in Los Angeles. It must’ve been quite a task to pull it all together. Can you take us through the process? What exactly does it take to organise such an event?
The Valentino Memorial is such a time-honoured Hollywood event and I am so proud to be a part of it. The main part is to plan in advance, and I try to line up at least two speakers. That is the hardest part of putting on the event. People who have written books or recent projects are always considered. Some people even reach out with an idea. Some are declined, such as one year, a person wanted to hold a seance in the middle of the Memorial. Once the speakers are confirmed, I reach out to fill the rest of the program, which includes reading a selection of poems from Day Dreams, and the reading of the ending of the 23rd Psalm. If the Memorial is on a certain year, we may theme it accordingly, such as the 90th anniversary of the Memorial. The short videos that are shown are all custom-made specifically for the event, and contribute greatly to the Memorial itself. Some pay tribute to past participants, or to refresh the memory of a person who has a Rudy connection, such as Mae Murray or Ann Harding. Also, every year we have a short video, which I call the “Valentino Tribute Video” and it is done solely to stop and remember Rudolph Valentino. It changes each year.
I design and order the banners and also I design and print the programs. Sometimes additional ‘hand outs’ are given to those who attend, for example, this year, a hand-held fan with Rudy’s image and the date on it was given out. Other times it was recreation of the Mineralava ticket or a pin-back button for the 90th anniversary. The Cemetery provides the podium, the chairs and microphone. This year is the third year the Memorial has been broadcast on Facebook Live. That has proven to be very popular. All this comes together and makes what we all know as the Valentino Memorial Service.
2. I know that you’ve been organising and hosting the Memorial for quite some time now. For those who don’t know as much as I and others do, can you tell us how you got started, and maybe some of the highlights for you over the years??
I got a call from the Cemetery saying Tyler Cassity (the owner of the Cemetery) wanted me to be on the committee of organzing the Memorial. Bud Testa, who had done it on his own for nearly 50 years was in ill health, and Tyler wanted to bring a group together to plan the annual event. That is how I got started and this would be 2001. My first Memorial I attended was in 1996 and I have been at every one since then. The first time I spoke was 2002 to close the service with reading the prayer card that was handed out at the Valentino funeral in 1926. In 2004 my book came out which chronicled the entire history of the Valentino Memorial and I was the main speaker that year.

In those days there was a lot of turnover at the Cemetery and it wasn’t uncommon to come back the next year and it would be all new people running the place. In 2006 they had no one for the Emcee, and I said I would be willing, and I have continued since then. One thing is the guiding force in everything I do for the Memorial; that it is not about me, it is about honouring and remembering Valentino. Nor do I invite anyone who I feel would bring disrespect to him or to the Service itself. No speakers appear in “costumes”. Ask anyone who’s attended in the past few years and I am confident that they will tell you it is fun and interesting, but that it is a dignified, respectful event.
3. And going back further into time, I’m interested to learn of your very first inkling of Rudy. In other words: at what point in your life did you become aware of him?
I was first aware of Rudy because of the Brownlow Hollywood Series that I saw on public television. In the early 1980s I used to go to local revival houses to see silent films. My first silent film was Wings. At Universal around this time Mary MacLaren came in to visit and she told us about her dressing room being next to Rudolph Valentino’s on the Universal lot. It wasn’t until 1995 that the Silent Movie Theatre in Los Angeles was showing the Brownlow restoration of the The Four Horsemen.

I went in and saw that, and thought he had amazing screen chemistry and presence. I sought out books to learn more about him, and the only ones were at used bookstores, most of them highly fictionalized however. I came across the Irving Shulman bio and it was the first I read. It is still my favourite Valentino bio.
4. After you’d become aware of him and his career what were your thoughts? Before you knew as much as you do now? How did he strike you as a person early on?
My first impression of him was how sad, and lonely a person he was. He was used by everyone, I mean everyone. He was un-valued by the studios. (He left Metro, because they declined his request for a $50 a week raise, and they let him go! This after The Four Horsemen!) He was horribly used by his two wives. One had a sagging career and started using his name, yet, she had no qualms about dragging that name through the mud in the divorce trial. The other had an insatiable desire to be a power to reckon with within the movie industry and he was the means to obtain it. He was used by his Business Manager. The fact he wrote to his brother asking him to please write to him because he needed to know somebody still loved him. That’s very sad.
5. And what would you say was your biggest misconception — if you had any??
I only knew the standard legend that Rudolph Valentino was the Great Lover. I went into it assuming he was a big chaser of women, living up to his screen reputation. Nothing could be further from the truth. In private he was a quiet, homebody type, who enjoyed the company of those he trusted, a small circle of select friends within his social circle. That is who the true Rudolph Valentino was.
6. You have a vast collection of Rudy-related items which has grown over time. I’d like to ask you which was the very first thing you acquired and when??
The very first items I obtained were the Luther Mahoney items. They are pictured in the 1975 book about Valentino by Jack Scagnetti. I had recently read the book and saw those items pictured, and remember thinking: ‘I wonder who owns those now’. Two weeks later I attended a local memorabilia show and there they were, all in plastic bags and marked: “Personal Property of Rudolph Valentino”.

It turns out after Luther Mahoney’s death his daughter Madeleine Mohoney Reid inherited them, but she had recently died and they were sold off to a dealer, who in turn was selling them off piece by piece. I thought it was sad these were all kept together, and now this was happening. I bought several of the items and that is how I got started. That would be about 1997.
7. Having been lucky enough to see your Valentino collection three years ago I know that it’s very varied. I wonder if you could give us a quick overview of what it contains?
I have a good selection of photos, some quite rare. I enjoy lobby cards, and the one six-sheet from Society Sensation. It takes up a whole wall. What I enjoy most are items from the estate and personal documents. I have put most of my collecting efforts towards that area.
8. What’s the most unusual item that you have?
The 1920s mirror from the master bathroom in Falcon Lair which would have reflected Rudy’s face daily. The mirror was built into the wall and was original to the house which was built in 1923. It was given to me by the then owner of Falcon Lair as he had planned to remodel the bathroom and it would not be retained. True to his word, on my next visit, it was protected in bubble wrap waiting for me. Truly a one of a kind piece!
9. What’s the item that you cherish the most?
Three things. The Demi Tasse silver cup and saucer that is listed in the estate catalog as “This was Mr. Valentino’s personal set”. Also, the famed Eagle ring that he wore in three films: ‘A Sainted Devil’, ‘Cobra’, and of course ‘The Eagle’, where the ring actually became part of the plot line. I plan to donate this to the Academy for their new museum and I hope this happens. Lastly, his United Artists contract signed by Rudy.
10. Was there ever anything that you wanted that you couldn’t acquire?
Sometimes in auctions there are several items and I have to pick my battles. I have missed out on some items I would have liked to have but that is fine.
11. And if you don’t mind to share it with us which was your most recent acquisition?
Two Rudolph Valentino signed ocean liner farewell dinner menus, both from different voyages, that have the dates of the trip. One was signed by him and Nita Naldi. The other was signed by him to Louise, his personal Cook at home. He talks about how the food on this menu may sound good, but Oh! for Louise’s cooking! Very funny and heart-felt.
12. Looking back over Valentino’s all-too-brief life and career, what, in your opinion, was his greatest achievement? (If you feel there was more than one please tell us!)
I think his greatest achievement was something he did not live to see and that would be his enduring legacy. I would like to think he would be pleased to know that a Memorial would continue to be held 93 years after his passing. That people still care, each in their own way. That is an achievement and honor that none of his contemporaries in the movie industry are afforded.
13. And which, in your opinion, is his greatest performance and/or greatest film?
He was superb in The Four Horsemen. I think Moran of the Lady Letty is an often overlooked performance. I liked his pairing with Gloria Swanson in Beyond the Rocks. But I think his best film by far is The Son of the Sheik.
14. Why do you think people were so drawn to Rudolph Valentino, and why were women, particularly, so enamoured of him?
For females of his day it was the escapism that movies offered women and Rudy was the embodiment of that escape, the forbidden love that would whisk you away from the dishes and laundry, to passion and romance. For men, it was that he himself wanted to be like Valentino, to have that alluring charm for use on women.
15. I’m sending you back in a time machine to the Twenties. You’re in Rudy’s presence for a short while, maybe disguised as a Reporter, what do you ask him?
I’d ask him for his spaghetti recipe we’ve heard so much about.
16. If you could’ve given him one piece of advice what would it have been?
I’d have suggested he not marry Jean Acker nor Natacha Rambova; both were huge mistakes in completely different ways. Then I would kindly suggest he not take the negative articles too personally, to grow a thicker skin towards that.
17. If we know what his appeal was in the past, what is it about Valentino today, do you think, that continues to attract people to him?
His charisma still leaps from the screen. He still resonates with an audience. Valentino is forever. Long after we’re gone, someone, somewhere, will be watching ‘The Son of the Sheik’.
18. Valentino stirs up controversy, now, as much as he did in his lifetime. What do you think about this?
This is so true. I think it’s sad as well as unfortunate. So much hate has been unfurled in the name of Valentino. In my opinion there is pure fiction being published about Rudy even today by people; some, who call themselves ‘scholarly’! I believe fiction, hearsay, innuendo, and guesswork is being touted as fact. For the most part they are very much ignored within the Valentino Community.
19. Finally, what’s next for you, when it comes to Rudolph Valentino? Do you have any burning ambitions? Anything you’d like to do, or see happen, with regard to him?
I do have a couple of projects I am toying with. I’d like to update my book Valentino Forever, and also, I’d like to put together a photo. book of the history of the East coast and West coast funerals and the aftermath, using photos I have in my collection.
I would love to see the Brownlow ‘The Eagle’ released to Blu-ray. They are releasing a Blu-ray of the movie but it is not from that print source. Only two original camera negatives exist for Valentino films. ‘Cobra’ is one and ‘The Eagle’ is the other. A print was struck a decade ago and shown at the Egyptian Theatre in Hollywood. It was razor-sharp and crystal clear on the big screen; you could see the gleam in his eye. It is a shame that print is locked away.
Tracy Terhune, thank you so much for taking the time to answer these questions, about yourself, and about Rudolph Valentino. I really appreciate it.
Thank you, all, for taking the time to read through Mr. Terhune’s fascinating interview with HFSL about himself and Rudy. This is the first, of what’s planned to be, an irregular series over time. If anyone who enjoys this Valentino-focused Blog thinks that a person is deserving of being interviewed I’d love to hear your suggestion/s. Anyone respectful of Rudolph Valentino and his work and legacy will be considered. See you in November!
What an excellent interview! I really enjoyed it, thanks for putting it together. One day I hope to attend one of the Valentino memorial services.
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Thanks — the first, in a planned, sporadic series!! You must go to the Memorial, Lea, and see his collection. And there might just be a bowl of spaghetti in it for you. (Tracy treated a select few to that this year.)
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:-O SOLD.
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In the Valentino world, Tracy Terhune is the bee’s knees. What he does not know about Valentino is not worth knowing! Knowing him, and counting him amongst my closest friends, has been one of the great honours of my life. Long may he continue his sterling work! Thank you, Tracy!
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David you’re so right.
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Thank you Simon and Tracy for this wonderful interview! This is really extraordinarily interesting. So many things I didn’t know! One point I’m curious about (and I suppose a bit surprised by) is Tracy’s belief that Rudy’s marriage to Natacha was such a negative decision. I’m aware of the controversy surrounding Natacha in general. But didn’t Rudy love her…? I guess Tracy is arguing that Rudy’s love for her was a misfortune? I think this is such an interesting issue, and of course it’s very difficult for us to speculate…I wonder if Pola Negri is seen as a happier match for him? Endless questions…
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Elisabetta thank you for reading it through and commenting with all you have going on. As you know I answered this on Facebook. X
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Very much enjoyed the interview with Tracy Terhune. It was interesting to learn how he “discovered” Rudy and how he got involved with the Memorials. Also found his personal thoughts on Rudy’s life, true personality and career very interesting. Thanks for this wonderful interview! Wonderful idea!
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Rudy has no greater Champion; as you know, having met him! I was so pleased he agreed!
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That was a great read! Thanks for posting this, Simon. Tracy really knows his stuff!
All the best, MARTIN TURNBULL Hollywood’s Garden of Allah novels http://www.MartinTurnbull.com Facebook (gardenofallahnovels)
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He certainly does. And it’s good to remind everyone of his dedication to the one-and-only Valentino.
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Awesome interview Simon. I enjoy all of your writing about Rudy.
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The material is awesome… I just put it out there. Thanks for your continuing support. His Fame Still Lives!
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Yes…Rudy would indeed be in tears to know his legacy still lives!
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Eccellente lavoro, e ringrazio entrambi per averlo condiviso con noi. La collezione e’ sicuramente fantastica. Sarebbe unico poterne vedere un video.
Spero che esca “The Eagle” in Blue-ray.
Sono certa che essere ricordato ogni anno lo rendera’ felice. Grazie.
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One reason His Fame Still Lives is Tracy Terhune. One reason and a big reason. This is why it was essential for me to interview him and for people to know about him. Hopefully, one day, you yourself can have the pleasure of meeting him.
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Uno dei motivi per cui His Fame Still Lives è Tracy Terhune. Una ragione e una grande ragione. Questo è il motivo per cui era essenziale per me intervistarlo e per le persone sapere di lui. Spero che un giorno tu stesso possa avere il piacere di incontrarlo.
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Thank you, Simon and Tracy!
Tracy’s collection of Valentino memorabilia is impressive: not only for its contents, but for their uniqueness. It seems each item was lovingly purchased, not just as ‘artifacts’, but much more personal.
Oddly, I think the mirror from the master bathroom touches me the most. Not only, as Tracy says, it’s where Valentino saw his own reflection; but I loved how the owner of the house remembered his promise to Tracy and saved it for him.
Again, thank you both.
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I’m REALLY pleased you enjoyed it. Lots of traffic. Most seem too shy to like or comment. Thanks for taking the time!
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I came across your blog by chance and it’s something wonderful, the serious and documented work you do is the best way to debunk myths, vulgarity and often slanders that have tarnished the image of an incredibly modern gentleman. Thank you very much Mr Terhune from me and from all the young Italians who are studying the figure of Rodolfo Valentino .
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And thank you for reading and commenting!!
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Wonderful interview with Tracy Terhune. I think your blog about Rudy is really good. I like the fact that you go in-depth and write about Rudy’s life while preserving his good name and not sensationalized stories.
I look forward to reading more of your blogs about Rudy.
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Jenn Lev thanks! Why make it up when what happened was already incredible? See you here next month I hope!
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Excellent interview, and a pretty good resourcem too. Thanks for sharing this with us. 🙂
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My absolute pleasure. If His Fame Still Lives is about anything it’s about sharing Rudy to the max. Thanks for your comment and support!
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