In the mid. 1970’s, the Italian magazine, STOP, decided to commemorate half a century since the passing of Rudolph Valentino, with a thoughtful article, featuring a lengthy interview with one of his closest childhood friends; a man named: Guiseppe/Joseph Nico. In the month he passed, 95 years ago, it seems appropriate to post that translated interview here; an interview, which I can say is one of the most interesting items I’ve found, during the course of my research into the earliest years of this remarkable, endlessly fascinating man. I hope you’ll enjoy what I’m titling: Joseph Nico.
The place where I was born is called Rudolph Valentino’s Castellaneta. It is a small town located at almost the very tip of Italy, on a hill, overlooking the sea. Castellaneta is a famous city. And every year there’s a pilgrimage of thousands of women who still remember him, who cried and suffered for him, and that carry the handkerchiefs soaked with tears, on August 23rd, 1926, in boxes, the day their Lover left them forever.
Valentino, Star, was their Idol. For years he filled their lives and their dreams. The magnetic gaze of Rudy. His almond-shaped eyes. His smile. The way he kissed the women, and held them in his strong arms, caused guilty, sinful shivers.
Life was a little less harsh in those five years when their “Forbidden Lover” intoxicated with perverse fascination. In theatres, in cities large and small, and in modest provincial towns, where a muted piano translated, musically, the images flickering on the screen, so many sins were eaten, and husbands and boyfriends were betrayed with thoughts. Rudolph Valentino really had an almost magical power to bring down many virtues… his memory at a distance of fifty years has remained intact.
In France, the U. S., Australia and Japan, all over the [W]orld you can say, there are specialised travel agencies. And the place where the tourists stop is in Castellaneta, the city of Valentino.
In this week’s newspapers and magazines, from all corners of the [E]arth, there are long articles about Rudolph Valentino, on the occasion of the fiftieth anniversary of his death. Here in Castellaneta his memory is still alive. Visitors who travel the road that leads to the town, can see, to the left, the monument that the city has erected. It’s a two metre high statue, ceramic and blue, which embodies the [A]ctor in the role of the Protagonist in his most famous – [final] – film The Son of the Sheik [(1926)]. Just nearby you see the house where the Star was born, on May 6th, 1895. A beautiful Baroque-style building with balconies.
We had the good fortune to meet with Mr. Joseph Nico, who is 81 years old, the same age [Valentino] would be if he were alive today. Joseph Nico has always lived in Castellaneta and was a Schoolfriend of Rodolfo. With him he also spent his early teens. Until Rudy moved to Sant’Illario.
The old man remembers a great deal about the childhood of Rudolph, who he knew well. Being his Playmate he received his confidences. His story is new and surprising in many respects. And also demonstrates the precocity of the sentimental youth who would become the greatest Seducer of the 20th Century.
“My childhood,” Mr. Nico begins, “was spent entirely with Rodolfo. My friend was a cute boy and breezy. He always had new ideas in his head and was also ready to implement them. Rodolfo came from a solid family. Borghese. (Bourgeois.) The father was a man of authority here in Castellaneta, and was the Veterinarian of the area. Dr. Giovanni/John Guglielmi had married a French Woman of noble birth, Maria/Marie [Berthe] Gabrielle Barbin. And at birth the child was baptized with the names: Rodolfo Pietro Filiberto Raffaello.
“To be honest, I found it odd that a guy of his position came to play with us, the children of poor people, but Rodolfo preferred ordinary people to the rich. Even when he returned from Hollywood to Castellaneta, and was here with his Isotta Fraschini, a kilometre long, he embraced us.
“Rudolph, as I said, was a smart one — and very early. The girls made him turn his head and he ran to them. I remember one episode, when we were about 10, to dismiss a lively compliment, a girl gave him a slap. Yet he, in response, just stroked her blonde braids. Everyone spoke of what had happened between the Son of the Veterinarian and small Luciana.
“On the rare occasions there arrived in the countryside a travelling show, he was always in the front row, and devouring, with his eyes, the actresses. The Chanteuse especially polarising his attention. To see them better Rodolfo would sneak behind the scenes. And then return and tell us all what he saw, with such a liveliness and seductive colour, that we were spellbound for days.
“The Parish Priest, when he learned of this behaviour, scolded him in front of everyone, and didn’t allow him even Confession. However, he charmed the older man and moved him and was allowed both Confession and Communion. The two remained good friends. And when he was famous and rich, and came back to his home town, he gave many dollars to the Parish.
Joseph Nico fails to tire of telling stories. His elderly memory is lively. And wakes up when he rummages through the distant memories of early youth.
“Only at school,” he continues, “my friend didn’t do well. He didn’t like to be bent over books, and preferred games and entertainment. Bravado with friends. In that time women used to fill skins with oil for sale. In the morning a cart passed to collect oil for a cooperative. Rudolph was hiding behind a door, and, before the man could pick up the skin full of oil, he broke the skin with a large stone, that then flooded the road with the slimy liquid. Rudolph’s Father, who the Cart Driver had gone to to complain, raised his hands to Heaven, and compensated the poor man for the damage. Rodolfo was then put in the corner. Then double-locked in his bedroom. But the room had a small balcony which was near to the gutter pipe. So, without a second thought, Rodolfo opened the window and slid down the pipe to the street, where I was waiting for him.
“For beautiful clothing Rudy had a real fanaticism, and his Mother sent him around looking like a [P]rince; yet, his clothes didn’t last long due to the violent games in which he indulged. On Sunday, however, at Mass, my friend was really dapper. I still have in front of my eyes his blue sailor suit with white spats, hair combed and parted, and smooth and shining with grease.
“At the parties of rich friends he was always present because all vied to invite him. But it was the girls who often pressured their brothers to make sure he wasn’t missing. His charm and conversation had an effect on them. And they were all in love with him. In Castellaneta there were many handsome boys, yet none was like him, no one had his eyes, his magnetism. The most beautiful girls were his friends.
“Yet one was able to resist and her name was Felicity Sasserego. She lived in Saint Hillary where Rudy went to complete his agricultural studies. He confided in me that he was in love with her. Yet she wouldn’t have anything to do with him. And didn’t trust that ‘Rooster’ that was behind all the skirts. Rodolfo for the first time in his life wept for love. He who would later be able of reach for millions of women tasted the bitterness of defeat. And perhaps it was this disappointment that ripened his resolve to seek his fortune far from his Homeland.”
The memories of the elderly friend of Rodolfo stopped here. Tears forming in his eyes and running down his cheeks. Mr. Nico can’t help but think that if Valentino had stayed there in Castellaneta he wouldn’t have become one of the most famous men in the World, but would, perhaps, still be alive; and be there beside him, to drink a good glass of wine.
I hope that you’ve enjoyed reading this translation, of an enlightening, yet all-too-brief interview, with Mr. Joseph Nico, the childhood friend of Rudolph Valentino. And I hope that you’ll return to read the next post about the greatest Seducer of the 20th Century. Do like this post and comment if you have the time. Thank you!
The 100th anniversary of the release of The Four Horsemen of the Apocalypse (1921) next month calls for further celebration — so here’s a contemporary synopsis and analysis I discovered last year while researching the Silent Era spectacular. For those who never saw the film it’s a really great intro. And for those who did, a sweet refresher, as to the main features of this main of all main features. For anyone interested, it was located on pages 63 and 64 of the Photoplay Plot Encyclopaedia, written by Frederick Palmer, and published by his Palmer Photoplay Corp., in 1922.
“THE FOUR HORSEMEN OF THE APOCALYPSE.”
(Metro production; all-star cast; adapted from the novel of Vicente Blasco-Ibanzez, by June Mathis; directed by Rex Ingram.)
While in no sense a prologue, the opening scenes of the story in South America prepare the way for the tragic drama which is enacted later in Paris and on the Marne. Madariaga, the Centaur, the enormously rich old cattle herder of Argentina, lusty and lustful, whose daughters have married outside of their own nationality, is the undisputed ruler of his broad acres and army of servants. He hates his German son-in-law. Toward his younger daughter’s French husband he has an entirely different feeling. But the German is the father of three sturdy sons, while the Frenchman’s wife has only presented him with a daughter. Madariaga does not relish leaving his vast estate to Karl Von Hartrrott’s sons. When Julio Desnoyers is born, the old Argentinian is so overjoyed that he embraces Marcelo, the boy’s father. Until the hour of his death, the old Centaur lavishes all his affection upon Julio and takes him with him on wild debauches in the towns, as soon as he is old enough to accompany his grandfather.
At the old Madariaga’s death, the estate is divided and all of his family go to Europe to live, the Von Hartrott’s in Germany and the Desnoyers in Paris. Here Julio’s father sets up an expensive establishment and buys a castle on the Marne, and becomes a collector of costly antiques. Julio, true to his training by his grandfather, begins a gay life and opens a studio where he paints pictures and entertains his friends and his models.
One of his guests is Marguerite Laurier, the youthful wife of the elderly Monsieur Laurier. Julio falls desperately in love with her and Marguerite returns his passion. Her husband discovers what is going on, and drives his wife from his home. Then comes the outbreak of the war and Laurier enlists at once, but Julio still continues his painting and his gay life. The sight of Marguerite putting on the garb of a Red Cross nurse does not arouse him, but when he sees her attending a blind soldier and recognizes the man as he husband, he commences to feel the call of war. Enlisting at last, he is sent to the front.
Meantime his father, learning of the advance of the Germans toward Paris, goes to his estate on the Marne, only to be captured by German soldiers and have his castle
turned into the headquarters of the officer in command, Von Hartrott being one of the lieutenant-colonel’s staff.
Julio and his cousin meet at night in a ditch between the lines. Both have been sent on dangerous missions. They recognize each other, but the game of war must be played to the bitter end. Both fire at close range and fall dead, side by side. Marguerite determines to stay with her husband before she learns of Julio’s death, the blind man having forgiven her. Later the father and mother of Julio meet a stranger in the graveyard who leads them to their boy’s grave. “You knew him?” they ask? “I knew them all,” replies the stranger, pointing to the thousands of graves. The symbolism is unmistakable.
As compelling, sincere, beautiful, as Blasco-Ibanez’ literary classic, this screen classic stands out,—a splendid exponent of the cinematic art. It is a powerful story, powerfully delineated. The action runs the whole gamut of the human emotions from bitterest tragedy to lightest satire and most fantastic humor.
The story’s dramatic quality makes itself felt early,—in the initial situations of the plot, where the seeds of hatred and of potential conflict are sown between the two sons-in-law of Madariaga. Steadily throughout the action, this dramatic force increases its momentum until it culminates in the soul-stirring encounter of the two youths—the son of the German, and the son of the Frenchman, on the field of battle. This racial antagonism, which is developed in a sound psychological way, is what gives the story its epic impact.
The theme: the upward struggle of humanity, is vivified and made concrete through the symbolism. The four horsemen, enemies of mankind,—Pestilence, Famine, War and Death, on their gigantic chargers, trample over the trivial concerns of mortals, strewing disaster and destruction in their wake. The idealism of a suffering world is symbolized in the character of the quiet, thoughtful Russian, the philosopher who speaks of peace and brother-love. He is “the stranger” that comes forth to meet the bereaved parents, the Christ who “knew them all.”
The tremendous situation VI (“Disaster”), is, patently, the foundation of this plot. VII (“Falling Prey to Cruelty or Misfortune” is used with great pathos when the bewildered Desnoyers is made a prisoner at his own castle. ix (“Daring Enterprise”) enters at several points in connection with the war incidents. Upon XIII (“Enmity of Kinsmen”) is based the climax. XX (“Self-sacrifice for an Ideal”) motivates the action of several of the characters. The love element brings XXII (“All Sacrificed for a Passion”) into play. The tragedy of the story is expressed through XXIII (“Necessity of Sacrificing Loved Ones”). The action is dramatic from beginning to end.
“The Four Horsemen” is a screen play that deserves study and re-study. The structure is not weakened but rather strengthened by the lapse of time, for it would be impossible to show the onward sweep of a world cataclysm more briefly, and, at the same time, as convincingly. The dramatic construction is good: the plot progresses logically to a logical termination. The characterizations cannot be improved upon. The characters, while typifying certain racial proclivities, are distinct individuals, with personalities of their own. Such material as the infidelity of the heroine, Marguerite, might be condemned because of censorship regulations, in a story less strong than this. Here, the sin of the young lovers is purified through suffering, and idealistic sacrifice. The boy turns bravely to face his death, the girl as bravely to face duty. The ending is tragic, and rightly so: it is an ending that grows out of the story itself. The terrible devastation is unforgettable. But there is hope and optimism too,—in the wistful, loving face of “the stranger.”
As long as the World War is remembered, it is safe to prophesy that this faithful screen version of it will endure.
And endure it has! I want to thank you for taking the time to read this intelligent 1922 synopsis and analysis of The Four Horsemen… Personally I like it very much. I hope you did too. At the time of writing I’m busy with completing my look at Rudy, Joan, Jack and Blanca, which will now be the March post. Swiftly followed by my entry for a Blogathon. There’s much to say about Valentino in 2021; and as the months pass I’ll be saying it. Do join me!
As the year 2021 is the 100th anniversary of the initial release of the Silent Era classic, The Four Horsemen of the Apocalypse (1921), I felt it would be a nice exercise to look into its inception and progression, and create a detailed Timeline. Something attempted only once before, I believe, by Leonard H. Gmuer.
As can be seen, the process by which this ambitious screen spectacular reached fruition, was a lengthy, yet straightforward one. And included are all the significant contributors, the many steps taken to make it possible, and, as much daily production information as was available to me.
Respected British Film Historian, Kevin Brownlow, has labelled it: “the first modern film”. And, though this might not, as he suggests in his Intro. to Gmeur’s Ingram biography, exactly be a compliment, it is a production that, despite the quality of others in 1920, stands alone. So plainly being: “… dazzling technically as it was aesthetically.” Here, then, is that Timeline:
Vicente Blasco Ibanez, prolific Spanish Author, and Creator of the novel, The Four Horsemen of the Apocalypse, later transformed into the silent cinematic masterpiece, is born, in Valencia, Valencia Province, Spain, on January the 29th.
June Mathis, Stage Actress, turned Scenarist, turned early, pioneering, female Film Executive, who will be the Scenario Writer of the first true screen adaptation, is born, June Beulah Hughes, in Leadville, Colorado, USA, on June the 30th.
Rex Ingram, Silent Era film Actor, turned Story Writer, turned pioneering Silent Era film Director, who will direct and supervise the first true screen adaptation, is born, Reginald Ingram Montgomery Hitchcock, in Dublin, Ireland, on January the 15th.
Rudolph Valentino, Exhibition Dancer, turned Silent Era Film Actor, turned International Screen Heart-Throb, who will portray Julio Desnoyers, in the first true screen adaptation, is born, Rodulphus Petrus Philibertus Raphael Guglielmi, in Castellaneta, Puglia, Italy, on May the 6th.
Alice Terry, Silent Era Film Actress, and future Wife of Rex Ingram, who will portray Marguerite Laurier in the first true screen adaptation, is born, Alice Frances Taaffe, in Vincennes, Indiana, USA, on July the 24th.
Ibanez travels to South America, to lecture for a few months, but remains several years. While there, he plans a series of fifteen novels about all the individual nations, including Argentina. (Only one, Los Argonautas, was published.) During the half decade he spends some time living as a Cowboy. Establishes a small town, Cervantes, in Patagonia. And enjoys several experiences he will later use when writing The Four Horsemen of the Apocalypse.
On the 2nd of July, ambitious, eighteen-year-old Irishman,Mr. Reginald I. M. Hitchcock, later Rex Ingram, an Artist, arrives in the U. S. A., as an ordinary passenger, on board the RMS Celtic. He will work that year at a freight yard, then, in 1912, study for a period at Yale. In 1913 and 1914 he will commence his acting career, shifting from Vitagraph to Edison, and then back to Vitagraph.
On the 23rd of December, aspirational, eighteen-year-old Italian,Signor Rodolfo Guglielmi, later Rudolph Valentino, masquerading as a Marchese, arrives in the U. S. A., as a First Class passenger, on board the S. S. Cleveland. He will quickly spend all his money, struggle for sixth months, then, secure a position as a Dancer For Hire, at Cafe Maxim, in New York. Working all of 1915 and half of 1916 as an Exhibition Dancer.
World War One commences, on the 28th, when the Austro-Hungarian Empire declares war on Serbia; following the assassination, the previous month, of its Imperial Heir, by a Serbian at Sarajevo.
By the 4th, the declaration has led, one by one, to the involvement of Russia, Germany, France and Britain. (With Italy initially remaining neutral. And the Ottoman Empire joining in October.)
From the 6th to the 12th, Germany, on the one side, and France and Britain on the other, fight the First Battle of the Marne, to the East of Paris. This important early conflict will feature in the yet-to-be-written The Four Horsemen of the Apocalypse.
Ibanez will later lecture in North America about the writing of The Four Horsemen of the Apocalypse. How, thanks to his friendship with the French President, he was allowed to visit the trenches at the front, with the General commanding the Fifth Army. And how he was the first civilian to visit where the battle he was to write about occurred.
According to a later interview (with a Reporter for THE RICHMOND PALLADIUM, printed on Thursday, October 30th, 1919), Ibanez first thinks of writing The Four Horsemen of the Apocalypse in this month.
Vicente Blasco Ibanez spends the entire year formulating the planned novel in his head.
Metro Pictures Corporation, the organisation that will eventually produce and distribute the silent film version of The Four Horsemen of the Apocalypse, is founded, by: Richard A. Rowland, George A. Grumbacher, James B. Clarke, Joseph W. Engel, Louis B. Mayer, Otto N. Davies and James A. Fitzgerald.
By the Spring of 1915, 23-year-old Rex Ingram, previously an Actor (as Rex Hitchcock), and more recently a Photo Play Writer, has begun to assist established Fox Film Corporation Director, J. Gordon Edwards. (In the Autumn he will be employed as a Director (with his own Assistant) by World Film Corporation.)
By late 1915, June Mathis, former Actress, has begun working as a Scenarist for Metro Pictures Corp. in New York, under Department Head, Arthur James. (Mathis will, with each passing year, become more and more important and influential. Eventually becoming the Scenario Department Head herself.)
According to a later interview (with a Reporter for THE RICHMOND PALLADIUM, printed on Thursday, October 30th, 1919), it will take Ibanez just four months to complete The Four Horsemen of the Apocalypse. (Apparently writing 18 hours a day.)
In the Summer, 21-year-old Rudolph Valentino, still Rodolfo Guglielmi, gets his first taste of film-making, when, in return for a few dollars a day, he works as an Extra, in The Quest of Life (1916). He will repeat the experience three further times this year, in Seventeen (1916), The Foolish Virgin (1916), and Patria (1917).
Debout les Morts!
At some point late in the year, a short film based on Ibanez’s recently completed work is issued in France, with the title: Debout les Morts! (Which translates, approximately, as Standing Dead.)
In the June 23rd edition of MOVING PICTURE WORLD, Arthur W. Courtney reviews The Blood of the Arena (1917), a Spanish film (by Cosmos-Kinema), that interprets, for the screen, Ibanez’s same titled 1908 novel.
P. Malaver and J. Sobrado de Onega, the creators, have some success with it in Mexico. And it perhaps indicates, to anyone paying attention, that the Author’s work has cinematic potential. (The Blood of the Arena will be re-interpreted by June Mathis, for Famous Players-Lasky, in five years, with Rudolph Valentino starring as the Toreador Juan Gallardo.)
In the Autumn, Alice Terry, currently known as Alice Taffe, works, in return for a few dollars a day, as an Extra, in Alimony (1917). And, according to legend, encounters Rodolfo Guglielmi, who is also an Extra. By 1919 she will emerge as a player of small parts — for example, in Wally Reid’s The Love Burglar (1919).
It is announced, that E. P. Dutton & Co., publishers, are preparing the publication, in America, of an English translation of The Four Horsemen of the Apocalypse, a new work by Ibanez. (The novel has already been released in Europe – Spain, Italy, France, etc. – the previous Summer.)
The Four Horsemen of the Apocalypse is published in the United States and unleashed on the public. The authorised translation is by a woman named Charlotte Brewster Jordan. And the novel is priced at $1.90 (which is equivalent to $32.70 in 2020/2021.)
Reviews of the late August U. S. publication of the Book of Revelation inspired novel are universally laudatory. In the BOOKS AND THE BOOK WORLD section, of The Sun on Sunday, on September 1st, 1918, a full page review is headed: “‘The Four Horsemen of the Apocalypse’ Is a Work of Genius From the Hands of the Greatest Iberian Novelist.”
By the close of the year The Four Horsemen of the Apocalypse is a history-making Best Seller. With the first edition triumphing, despite its lengthy title, North Americans not knowing the Author, the price, the phrasing and the number of pages. According to The Sun on Sunday, on December 29th, 1918, over 70,000 copies had so far been sold.
After issuing an English translation of his new novel, The Shadow of the Cathedral, Ibanez’s American publishers re-publishThe Blood of the Arena as Blood and Sand, and prepare Mare Nostrum (Our Sea) and La Bodega (The Saloon) for publication. As a consequence his standing in the country improves further still.
It is reported that Joe Weber is negotiating with E. P. Dutton & Co., Ibanez’s U. S. publisher, with the hope of securing the dramatic rights to The Four Horsemen of the Apocalypse. (These talks come to nothing.)
NOTE: it is later revealed, in Motion Picture News, that multiple negotiations had been occurring.
Such is Ibanez’s notoriety, that a Reviewer of La Bodega, in The Sun on Sunday, states: “We used to think Spain was Carmen. This was wrong. It is—now, at any rate—Vicente Blasco Ibanez.” Further:
“Colossol and sinister shapes shadow the pages of his novels. The air is hallucinated. Unlikely persons talk with passionate vision of social utopias. …. It is, nearly always, transcendent art. The novelist paints what he sees; no man could do more and none should do less.”
It is reported Vicente Blasco Ibanez will travel to the States to lecture at Columbia University.
In an interview, conducted with a Journalist in France, Ibanez reveals his plans to write a novel about the U. S. A. Also, that the themes of his lectures, during his tour, will be: how he came to write The Four Horsemen of the Apocalypse; how Europe regards the United States; and how to write a novel.
Late in the month, on the 27th, according to a report on the following day, Vicente Blasco Ibanez arrives in the country.
On Friday, October 31st, Ibanez visits the New York offices of the Fox Film Corporation, and views there a copy of Evangeline (1919), directed by Raoul Walsh. (Any negotiations entered into with William Fox are ultimately unsuccessful.)
In the evening, on Monday the 3rd, Senor Blasco Ibanez makes his first public appearance in the States, when he lectures in the auditorium of the Horace Mann School, at Broadway and 120th Street, New York. The theme is Spain’s role in World progress. According to a report in THE EVENING WORLD, the following day, he informed his audience that his books were the product of Spain. Also saying: “… that the future of the world lies in the Americas, where the sons of Spain and England will be supreme.”
On the 5th, it is reported that Ibanez dismisses both the typewriter and dictation, as useful when writing a novel.
On the 7th, VARIETY reviews Clara Kimball Young’s comeback vehicle, Eyes of Youth (1919). Though he fails to be listed as a cast member, and is overshadowed by Gareth Hughes, Rudolph Valentino’s performance will convince June Mathis of his suitability to portray key Horsemen character, Julio Desnoyers.
On the 9th, an interview in The Sun on Sunday, Vicente Blasco Ibanez throws light on the German characters in The Four Horsemen of the Apocalypse. Revealing how, before WW1, many Spanish-speaking Germans had made a life for themselves in Argentina; learning Spanish in the Fatherland, in preparation for their move to South America.
During the afternoon of Monday the 10th, Senor Blasco Ibanez makes his second public appearance, when he speaks about The Spirit of The Four Horsemen of the Apocalypse, at Aeolian Hall, in New York. This second talk, to a mainly Spanish-speaking audience, is reported about, as follows, in the NEW YORK TRIBUNE, on Tuesday, November 11th, 1919:
“He spoke of the early days of the war in Paris, when it seemed as if the world was about to pass away: the deserted boulevards; the closed shops. He felt as if he were in Pompeii, or some other city of the dead, he asserted. Then he went to the battlefield of the Marne. It was there that he had the vision of his four horsemen, and many of the characters of the book he subsequently wrote were drawn from life.” (From Page Three.)
NOTE: in an interview, printed on December 3rd, the Writer reveals that Marcelo Desnoyers (the Father of Julio) is based on someone he had known in Argentina.
On the 16th, an interview conducted with a Spanish-speaking Journalist is published, in which Senor Ibanez reveals that Blood and Sand will be transformed into a play, and that the stage and film star, Lionel Barrymore, will probably portray Gallardo in a filmed version. He also explains to the Reporter that a number of (un-named) film concerns are already interested in adapting his works. That he is currently negotiating with them. That if the screen versions of his novels are a success, he will return, annually, with cinema-ready projects. And that his next work is about a Spanish woman who travels to the United States to go into Motion Pictures.
On the 17th it is announced that Metro Pictures Corp. has secured the rights to the novel. (Showing that Ibanez was keeping very quiet about it on the 15th.) The conclusion of the negotiations allows the company to adapt The Four Horsemen of the Apocalypse for the screen in the U. S. A., and, to distribute it nationally and internationally. Metro Pictures has also optioned: Mare Nostrum, Blood and Sand, and La Bodega.
In their 29th of the month issue, Motion Picture News reports, that pressure from hundreds of American exhibitors, for a picturization of Ibanez’s novel, forced the company’s hand.
At the start of the month of December 1919, June Mathis arrives in New York, for a month-long working vacation. Her plan, is to rendezvous with Vicente Blasco Ibanez somewhere – Chicago or Cleveland – convenient to him, as he’s embarked on his lecture tour.
Maxwell Karger, the Metro Pictures Director-General, announces that The Four Horsemen of the Apocalypse will be a Screen Classics production. (In other words: no expense will be spared.)
In their 27th of the month issue EXHIBITORS HERALD announce that Karger has begun to make “selections for the cast”.
So popular has The Four Horsemen of the Apocalypse book been with Americans, during the past twelve months, that it is now, according toTHE NEW YORK CLIPPER, in its 125th edition.
On January the 2nd, VARIETY reveals that Marcus Loew, of Loew’s, Inc., is imminently about to purchase, outright, Metro Pictures Corp. The deal is publicly stated as being the result of a fallout between the Director-General, Maxwell Karger, and the Treasurer, Joseph (W.) Engel. The rumours will prove true. And have far-reaching consequences for all those involved in the creation of The Four Horsemen…
On January the 3rd, it’s reported, in Camera!, that Mathis has just arrived back in Los Angeles, after having met with Ibanez in Chicago, very late in December, while on her way West. Following a bad start – her lack of Spanish or French disappointed him – they had warmed to one another. And, during their 90 minutes together, reached an understanding about the way forward. June explaining she had read the novel and made a mental outline; so there was, as yet, no anticipated script. Vicente making some “wonderfully inspirational suggestions” and demonstrating his “knowledge of the making of motion pictures”. Miss Mathis listening to Senor Blasco Ibanez speak of Argentina and the pre-War Paris Tango Craze. Ibanez also telling her, through his interpreter, that he knew of her having “picturized” Out of the Fog (1919) and To Hell With the Kaiser (1918), and that he could see them collaborating on other novels. And that he would see her in California later in the month. (It would be February before they saw one another.)
NOTE: Vicente Blasco Ibanez’s unknown “suggestions” are noteworthy. And his stressing of the Tango Craze suggests he and he alone originated the idea of a dance sequence.
On January the 10th, in the first of several contradictory announcements, it’s reported that the company Director-General, Maxwell Karger, will depart from L. A. on the 19th, and travel to New York, where he will commence preparations for the filming there of The Four Horsemen… (after a six week break in Florida). Accompanying him will be George McGuire, M. P. Staulcup and June Mathis.
NOTE: the flurry of announcements this month regarding Karger, hint strongly, between the lines, at serious issues between the top executives at Metro Pictures Corp. Issues previously confirmed.
Marcus Loewofficially acquires Metro
On January the 12th, Marcus Loew, of Loew’s, Inc., signs an agreement to purchase Metro Pictures Corp. Snapping-up the financially troubled company outright. And promising to be the international distributor of 25 motion pictures annually.
NOTE: this takeover, and the ensuing cash injection, is what makes the creation of The Four Horsemen of the Apocalypse (1921) a possibility.
On January the 20th it’s announced that Maxwell Karger will head East with Marcus Loew and Richard A. Rowland in order to prepare the shooting of the film there.
On January the 22nd, on his way to Los Angeles, Vicente Blasco Ibanez lectures (on the Spirit of the Four Horsemen) at the University of Arizona at Tucson. As the Author speaks no English, as before, his words are first spoken by an Interpreter.
On January the 31st, (THE) MOVING PICTURE WORLD, reveals that the new Owner of Metro Pictures Corp., Marcus Loew, of Loew’s Inc., is heading West with Richard A. Rowland and Joseph W. Engel, to confer there, with William E. Atkinson and Maxwell Karger. It is then expected, as previously stated elsewhere, that Karger will head East to prepare the supervision of The Four Horsemen of the Apocalypse, which it’s planned will be shot on the Atlantic Coast.
On February the 7th, Motion Picture News, reports that Senor Ibanez is expected within days at the Metro Pictures Corp. studio, in Hollywood, to look over the work, thus far, of Miss Mathis. At about the same time, Richard A. Rowland will be present, due to the absence of Max Karger, who was not yet returned to the West Coast. The trade publication states that production would commence that month — which it didn’t.
NOTE: Karger did return West before again heading East.
At some point soon after his arrival, Vicente Blasco Ibanez is filmed in a short scene on a set recently used for The Cheater (1920), for a pre-release promotional trailer, for the eventual The Four Horsemen of the Apocalypse film. Alongside VBI in the short promo., are: Mathis, Karger, Rowland, Loew and Viola Dana (good friend of Valentino). Source: (THE) MOVING PICTURE WORLD.
NOTE: the survival status of this promo is unknown and it’s presumed lost.
In their February 21st edition EXHIBITORS HERALD reveals that the recent illness of Ibanez has slowed script progress.
In the February 28th edition of (THE) MOVING PICTURE WORLD, a whole page (1447), is devoted to the news that Metro Pictures Corp. has serious expansion plans. (Metro to Build Big Studios in East; To Get More Stars and Scenarists.)
The February 28th issue of Motion Picture News indicates that The Four Horsemen of the Apocalypse was originally projected to be completed and released by May 1920. (This was clearly not just wishful thinking, but also, poor projection on someone’s part.)
NOTE: the same edition states that the motion picture will be filmed on the East Coast.
Late in the month, it’s announced that Scenario Department Head, June Mathis, has completed the script for the filming of The Four Horsemen of the Apocalypse. (This is the first draft.) Vicente Blasco Ibanez having personally assisted her while in California.
NOTE: what this first draft looked like and contained is unknown. Certainly the scenario altered a great deal as the months passed.
On the heels of the (THE) MOVING PICTURE WORLD piece, Marcus Loew, the new Owner of Metro Pictures Corp., trumpets his intentions in an announcement that’s widely reported in the trade press. He will invest $15,000,000 in the company. , $2,000,000 of which, will be spent on a new production facility, at Long Island.
NOTE: the death knell is sounded at the studio, for Mathis (and also Nazimova), when he states, that due to the rising cost of plays and books, original material will, in the future, be created by Bayard Veiller.
Following a summons, Rudolph Valentino arrives in New York, ready to answer questions about his detention in September 1916; and, to discuss his suing (in 1917) of the publications that reported it. No doubt aware of the filming of Ibanez on The Cheater (1920) set, and the fact that the production is moving along swiftly and no Male Lead has yet been cast, while there, he approaches Maxwell Karger, who had been present at his wedding to Jean Acker, in early November 1919.
NOTE: according to Liam O’Leary, Ingram’s original Biographer, the project was briefly shelved.
Rod La Rocque, Antonio Moreno, Francis McDonald and Carlyle Blackwell.The men that Valentino beat to the part of Desnoyers. See below:
While at a loose end Valentino secures roles in two productions. The Thug, later retitled The Wonderful Chance (1920). And Stolen Moments (1920). These will be his final pre-fame films.
At the start of the month June Mathis arrives in New York to discuss her script and the production at the Metro Pictures Corp. offices. Her return to the city is expected to be a lengthy one. “It’s like being home again!” she’s reported as having said. Just an hour after her return she’s at work at her desk. (Source: (THE) MOVING PICTURE WORLD 05/06/20.)
NOTE: it’s during this two week stay that she meets with Rudolph Valentino and offers him the role of Julio Desnoyers. His salary is initially fixed at $100 per week, but, will climb during the shoot to $350 per week. (Source: REX INGRAM Master of the Silent Cinema, Liam O’Leary, The Academy Press (1980.)
On June the 10th, it is revealed that The Four Horsemen of the Apocalypse is to be shot on the West Coast, rather than the East. (Source: Wid’s DAILY, 10/06/20.)
On June the 16th Mathis departs New York and heads West to oversee the filming of The Four Horsemen of the Apocalypse. Karger remains firmly in the East.
NOTE: we don’t know when Rudolph Valentino eventually followed her; but it would’ve been by late June/early July at the very latest.
Research has revealed that June Mathis employed what was termed: the shooting on paper method. In essence, planning with her team, far in advance, how the picture would be shot. And while this was not her invention, she was certainly a pioneer of the technique; which required: technical knowledge, clear thinking, the power of visualization, and a rounded conception of the film prior to camera work. (Source: A HISTORY OF THE MOVIES, by Benjamin B. Hampton, Covici Friede 1931.)
Filming finally commences towards the end of the month. (The 20th.) It will be a four month/16 week long shoot. July to August to September to October to November 1920.
On July the 4th it’s reported that the commencement of filming is imminent. It has already been decided that it will be: “… a Rex Ingram production.” Production and story issues are acknowledged. Mathis will be advising Ingram. And the casting is almost complete. Thus far some of those cast are: Maurice Costello, Stuart Holmes, Alice Terry, Frank Losee, Rudolfo Valentino, Brindsley Shaw and Nigel de Brullier.
NOTE: Costello and Losee didn’t remain part of the large cast.
The Director is quoted as having said: “… if you make your human angle interesting it doesn’t matter where or when you lay the scenes of your story.” The Scenarist is quoted as having said: “… incidents, both dramatic and along comedy lines, growing naturally out of situations, are to be created…”
On July the 5th, the Los Angeles EVENING HERALD reveals that John B. Seitz [sic] will be in “command” of ten camera men and their cameras during the duration of the shoot.
NOTE: Seitz’s middle initial was F. And it would actually be 14 cameras.
On July the 7th, Wid’s DAILY announces that Alice Terry has been selected as the Female Lead, Marguerite Laurier. (Valentino is mentioned but not his part.)
On July the 10th The Four Horsemen… is projected to be completed and ready to screen by October. (More wishful thinking.) (Source: (THE) MOVING PICTURE WORLD.)
Also on July 10th, in the same trade publication, June is quoted extensively. She praises Rex, calling him “one of the greatest directors”; reveals that her adaptation is faithful; that Julio will be a “society tango dancer”; and the most important scenes are to be: “…those depicting the Battle of the Marne.”
Also on July the 10th, JuneMathis is likewise quoted in Motion Picture News, in a piece that’s a part of a six page look at Metro Pictures Corp. and the near future for the company. She reveals that Maxwell Karger was originally meant to be in charge in New York but already has several productions underway. And that it was he that hired Rex Ingram (undoubtedly as a result of her pressing him to do so).
NOTE: the July announcement that Bayard Veiller is to be made Metro’s Western Chief of Production, and in charge of supervising “all literary material considered for screen translation”, will’ve been a body blow for June Mathis. She will eventually exit as a result.
On July the 17th it’s reported that Pomeroy Cannon has been signed to play Madariaga.
Also, on July the 17th, Motion Picture News reveals that Rex Ingram is completing filming of Hearts Are Trumps (1920), with “eighteen cast members”, at the old San Juan Mission at San Juan Capistrano, California.
NOTE: it appears, that Ingram went straight from directing Hearts Are Trumps (1920), to directing The Four Horsemen of the Apocalypse (1921).
On July the 19th it’s revealed that 10,000 sheep at a Bakersfield ranch will be utilised for an outdoor Argentine scene.
On July the 24th, it’s reported that the experienced C. S. Widom, formerly at Goldwyn Pictures Corp., has been employed as special Costumier for the film.
On July the 27th, Wid’s DAILY reports the fact that Rudolph Valentino has been cast as the Male Lead, Julio Desnoyers.
On August the 1st, it’s reported that Great War Veteran, Captain Robert de Couedic, of the Blue Devils, a recipient of the Croix de Guerre, has been engaged by Rex Ingram to: “… drill the French battalions that will participate in ‘The Four Horsemen of the Apocalypse.'” The article suggests that Ingram, formerly of the Royal Flying Corps, may direct by flying over the giant set in a plane. (The engagement of Couedic was previously reported, in July, in the LOS ANGELES EVENING HERALD.)
NOTE: this report, doesn’t mention the fact, that the German extras were trained by a German army Veteran, Curt Rehfeld. (Source: REX INGRAM Master of the Silent Cinema, by Liam O’Leary, The Academy Press (1980)). This was something that Paul Ivano, good friend of Rudolph Valentino, pointed out in his interview for the Thames Television series Hollywood (1980). Ivano was himself drafted-in (on Valentino’s recommendation) to advise those constructing the French village.
On August the 7th it’s announced that Walter Mayo has been secured to be the Art Director. (Source: EXHIBITORS HERALD, 07/08/20.)
On August the 14th Motion Picture News announces that production is: “… going forward without delays.”
By mid. August the interior scenes in Argentina are almost complete. And part of the crew and cast are at Bakersfield shooting exterior scenes. While construction continues on the Desnoyers’ chateau, and nearby small village (created to be destroyed), the art studio scene will be shot. By this point “A miniature army of carpenters has been working in double shifts for weeks…” to prepare the castle and the habitation. (Source: the STOCKTON, DAILY INDEPENDENT, 18/08/20.)
That accuracy is of the utmost importance, is underscored by a report that Rex Ingram, June Mathis and their military advisors, are consulting actual French war communications and a battle map.
On August the 21st, (THE) MOTION PICTURE NEWS reports, under the heading Strong Cast for Ibanez Film, on how Rudolph Valentino has been “summoned from New York”, to portray key character Julio Desnoyers. As follows:
“Rudolph Valentino has been summoned from New York, to play the part of the hero, Julio Desnoyers, who develops into a tango king in Paris in the dance frenzy that preceded the opening of the war in 1914. Mr. Valentino was selected from Miss Mathis’s recollection of his playing with Marjorie Rambeau [sic] in ‘The Eyes of Youth’ [sic]; he realized her ideal of the youthful Julio—a poetic, dreamy type of twenty-three years.”
NOTE 1: this is seemingly the first mention of the fact that Mathis recalled his brief appearance, as Clarence Morgan, opposite Clara Kimball Young in Eyes of Youth (1919), and that because of this he was selected, as he “realized her ideal”. It definitely precedes any reports about Ingram’s control of casting. And, his own claims (such as the one in Behind the Screen (1923)), that it was he that was responsible for his inclusion. (Though obviously Rex had seen Rudy around over the years and remembered him.)
NOTE 2: Valentino will prove himself to be: “a hard-working conscientious actor.” From: REX INGRAM Master of the Silent Cinema, by Liam O’Leary, The Academy Press (1980).
It is later reported, that for the scene set in a port cafe/dive bar, shot at some point in August 1920, 500 men were gathered from San Francisco and Lower California to add colour and atmosphere. Few were willing to discuss their pasts. And Mathis apparently dubbed the studio: “The Port of Missing Men.”
On August the 28th, Carroll H. Dunning, V. P. of Prizma, Inc., makes a public pitch to Metro Pictures Corp. in the pages of Motion Picture News, for the inclusion of a colour sequence/sequences in The Four Horsemen of the Apocalypse. Specifically the apocalyptic four horsemen scene.
NOTE: they were successful in their overture.
Also on August the 28th, Motion Picture News reports, that all of the exterior Argentine work is completed and that interiors, “which require almost all members of the cast.” are next to be captured.
Some time in late August, dailies/rushes are screened of the impressive dance scene, in the Argentine cafe/dive bar. A taste of this scene, which isn’t in the original novel, is then sent to the Author, Ibanez, for approval. (Source: (THE) MOVING PICTURE WORLD.)
On the subject of the cafe/dive bar scene Rex Ingram a little later said the following:
“Of course it was obvious that he was the exact type for the young tango-hero of the story. Even after I started with him, though, I had no idea how far he would go — not at the very first. But, when he came to rehearsing the tango, Rudy did so well that I made up my mind to expand this phase of the story.”
On September 11th, while shooting continues, the film, as would be anticipated in line with industry norms, is announced as being a Fall release. This was obviously not to be.
In the same edition the following appears:
“Rudolph Valentino is a familiar figure to the early rising residents of Hollywood, California. Not that Mr. Valentino arrives home when others are preparing to greet the rising sun. But the handsome Metro player, who is enacting the leading role in the colossal picturization of ‘The Four Horsemen of the Apocalypse’, by Vicente Blasco Ibanez[,] goes for a horseback ride every morning before starting work.
“Mr. Valentino, who is an expert horseman, has a handsome mount which he will use for many scenes of this sensational Ibanez story. He has been rising at five o’clock each morning to beat the rising thermometer.”
NOTE: by this point in the filming of The Four Horsemen…, it’s been realised, for some time, how amazing the cafe/bar scene is, and, Valentino’s performance in it. And from August/September he begins to be built up as a Star.
On September the 18th, The Four Horsemen of the Apocalypse is listed with other releases, as due to be issued on October 1st, 1920. (This is not to be.)
On September the 25th, the Battle of the Marne scenes are yet to be shot, according to the issue of (THE) MOTION PICTURE NEWS published on that day.
In the same issue it’s reported that Alice Terry has worked almost every day in front of the cameras. Her few days off have been spent with: “… her tailor or her dancing instructor.”
Also in the same issue, it’s revealed that Vicente Blasco Ibanez is pleased with the still shots and footage, sent to him for approval. The material in question is of a diseased Argentine port and the interior of a cabaret. The piece suggests there was originally more to the segment. And that the dance between Julio and his partner ended in a kiss which lasted for 75 feet of film.
NOTE: in Rex Ingram: Hollywood’s Rebel of the Silver Screen, by Leonhard H. Gmuer, epubli (2013), there’s a story of the kiss, between Rudolph Valentino and Beatrice Dominguez. As follows:
“Rudolph Valentino, playing in Metro’s production of ‘The Horsemen of the Apocalypse’, [sic] was told by Director Rex Ingram to kiss the Castilian beauty until he said halt. Valentino started in and kept it up while the cameraman turned 75 feet. When it was over Valentino said: ‘Now don’t you think we ought to rehearse it and get it a little more nearly perfect?’ [To which] Rex Ingram said: ‘You’re excused.'” (Source: Ray Davidson, Little Trips to Los Angeles Studios, The New York Dramatic Mirror, August 14th, 1920.)
Early in the month, the November issue of MOTION PICTURE CLASSIC hits newsstands, and inside, Rudolph Valentino is the subject of a lavishly illustrated two and a bit pages. (Pages 18, 19 and 75.) Titled, Enter Julio!, with photographs by Shirley Blanc of L. A., the C. Blythe Sherwood profile/interview, is a light-hearted, yet informative look at the Hero of the yet-to-be completed The Four Horsemen…
On October the 9th, it’s reported that Wallace/Wally Beery has been added to the cast, and that he will portray Lieut.-Col. Von Richtofen. (Source: Motion Picture News.)
On October the 16th Motion Picture News announces that Rex Ingram has concluded filming of The Four Horsemen… This seems unlikely considering other reports. (See above and below.)
Curiously, the same issue reveals, that a “portable power plant” is to be used for night-time shooting in about three weeks.
The week beginning Monday, October the 25th, the Battle of the Marne scenes are shot in the Hollywood Foothills. (Source: (THE) MOVING PICTURE WORLD, 30/10/20.)
In a report, by GIEBLER, the following month, in MOVING PICTURE WORLD, the filming of the German invasion of the French village is described. The Director had organised a switchboard with lines running to 100 points. And from it, Ingram could request the collapse of a roof, the falling of the church steeple, or the explosion of a shop front with ease. A siren being used to call a halt to the firing, from a nearby battery, so that the smoke could clear, ready for further destruction.
Preparations for the four horsemen sequence are reported on in Motion Picture News. As mentioned, previously, by June Mathis, the inspiration is a rare Albrecht Durer etching. This rarity has been supplied, by Arthur Denison, a Collector.
At the close of October, Alice Terry manages to finally secure a short break, and travels to Big Bear Valley for a few days. (Five according to EXHIBITORS HERALD.)
Late in the month Marcus Loew witnesses some important scenes being shot during his stay in the West. (Source: Motion Picture News, 06/11/20.)
According to the same edition, by this point (the end of October/start of November), Rex Ingram has been directing the Battle of the Marne scenes for a fortnight.
NOTE: according to MOVING PICTURE WORLD, in their issue on the 30th, Ingram himself expected to take just one week to film the battle scenes. With 5,000 people correctly dressed. And with all of the necessary equipment.
On November the 13th, it’s announced that Metro are planning to work with Composer Louis [F.] Gottschalk. (Source: EXHIBITORS HERALD.)
On November the 15th The Los Angeles Times reveals that filming of The Four Horsemen of the Apocalypse has finally concluded. And that all that remains is for the allegorical scene to be shot.
On November the 20th, more details emerge about the collaboration between Metro and Louis Ferdinand Gottschalk, the Great Nephew of Louis Moreau Gottschalk. Gottschalk, already experienced at creating music for films (with D. W. Griffith and others), will compose totally original music, to accompany the action from start to finish.
It’s likely that well before the end of the month of November cutting (or editing) has begun. If the cafe/dive bar scene was viewed as early as August, no doubt this was an ongoing process; and, for speed, selections were made as the shooting rolled along.
The 14 individual cameras, shooting from varied angles, sometimes all at the same time, have captured approximately 500,000 feet of film; an amount which would obviously take a long time to view. 18 or so days, it’s estimated, or 2/3rds of a whole month, at the rate of 8 hours per day
At the start of the month, Metro Pictures Corp. reveal, in a press statement, some interesting facts about the production. As follows:
Rex Ingram is reported as having stated, that producing The Four Horsemen of the Apocalypse on the West Coast, has meant that it cost half what it would, had it been produced on the East Coast. An announcement which was expected to encourage producers to remain in California. (Source: the LOS ANGELES EVENING HERALD, 20/12/20.)
NOTE: Ingram doesn’t appear to credit Mathis and her shooting on paper method with helping to keep costs lower than they may’ve been. ($800,000.)
On December the 22nd a film poster design competition is announced. The first prize is $500. And the closing date is January the 15th, 1921.
In their December 25th edition EXHIBITORS HERALD profiles 27-year-old Rex Ingram. The tone he strikes is a modest one. And he alludes to seeking one day to give up directing to be a Sculptor.
On December the 31st a large advert. appears in VARIETY that puts Ingram front and centre. (See above.)
For the entire month the film has been in the hands of the cutters and editors. Exactly when cutting commenced is unknown. Likewise when it concluded. Yet commence and conclude it did.
Across the United States and the World publicity begins to appear for what will be promoted as A Million-Dollar Screen Production. Meanwhile cutting continues.
NOTE: the Editor, Grant Whytock, will produce three negatives; from which the prints will be created.
At some point, either late in December, or, at the start of the month, June Mathis and Bayard Veiller “clash” at the West Coast studio. A clash that’s been brewing since his instalment as Western Chief of Production the previous year. (Source: VARIETY.)
On January the 12th, Mathis and Ingram depart for New York, with “the first completed print” of the film. (They will spend approximately six weeks in the city.)
On January the 16th Wid’s DAILY devotes it’s front page to The Four Horsemen… and to Ibanez. Stating the novel has so far sold about one and a half million copies in the USA. And that an estimated four and a half million citizens have read it.
Rudolph Valentino is featured with Alice Terry,and what appears to be Virgina Warwick, in an advert. for Victrola, in PICTURE-PLAY MAGAZINE. (See above.) Charles Carter’s text makes much of his dancing in the film and provides a thumb nail sketch of his life up to that point.
On January the 29th Camera! reports that The Four Horsemen of the Apocalypse is expected to be ready by February.
On February the 5th it’s revealed that The Four Horsemen of the Apocalypse will be presented at the Astor Theatre from February the 20th. This doesn’t happen. (Source: Motion Picture News.)
The same report details how a print is being sent to Vicente Blasco Ibanez, in Southern France, via London; where it will first be viewed by Metro’s British Distributor, Sir William Jury, of Jury Imperial Pictures.
On Monday, February the 7th, it’s reported that there will be a private screening of the film, at the Ritz Carlton hotel in New York, on Thursday, February the 10th. This preview is to present it to the East Coast executives and to detect any issues that require fixing. (The presentation is staged by Hugo Riesenfeld.)
On February the 17th, it’s announced in Wid’s DAILY, that The Four Horsemen… will begin an indefinite run at the Lyric Theater, on March 7th, 1920.
“Ingram’s ‘Four Horsemen’ A Pictorial Triumph“
On February the 20th Wid’s DAILY reviews the film. On the whole the review is favourable, with just a couple of intelligent criticisms. About the dance scene the Reviewer says the following:
“… the tango dance in the slums of Buenos Aires; possibly the best dance ever put in pictures…”
The New York Premiereand the L. A. premiere
On Friday, March the 4th, Wid’s DAILY reports that the opening of The Four Horsemen of the Apocalypse has been brought forward, to Sunday, March the 6th, 1921. And that the top priced tickets for the premiere are $10 each. ($145.00 or so in 2020/2021.)
On Sunday March the 6th, The Four Horsemen of the Apocalypse premieres at the Lyric Theater, New York. According to VARIETY, on the 11th, “the house was jammed.” (Once more the presentation is managed by Hugo Riesenfeld, who, according to VARIETY, clothes it: “… with artistic musical and vocal features.”)
NOTE 1: it would seem that compositions created under contract by Louis F. Gottschalk were framed/arranged by Riesenfeld. (Oddly Gottschalk’s name isn’t mentioned.)
NOTE 2: June Mathis cables Rudolph Valentino to tell him of the success of the film on the East Coast. (Source: Natacha Rambova.)
$4,500 – $65,000 currently – is taken on both the Monday and the Tuesday. And $10,000 – $145,000 currently – in advance bookings on the Wednesday.
On March the 7th and 8th, the first proper screenings, approximately 1,500 people are turned away on both days, as the theatre fills to capacity.
However, on March the 7th, an anonymous Reviewer, writing for the New York Tribune, is matter-of-fact. The “long heralded film” was more or less literally translated and lacked the smoothness of the magic story-telling in the original. The best moments, while worthwhile, were isolated and sporadic. And it was the Beast and the quartet of horsemen that were the “outstanding feature”. The musical accompaniment heightening their effectiveness. Further:
“It is a spectacle first and foremost. The human interest is secondary.”
On the same day, in the THE NEW YORK HERALD, another unknown Writer present is more laudatory. For them the money spent had delivered a: “… memorably successful picture.” With: “… the shimmer of actual life …. and the pulse of battle…” The attention to detail was noted. And the audience reaction – regular applause – recorded. The Reviewer particularly enjoyed Valentino’s portrayal of Julio. (Finding him a natural and forceful actor who looked Argentinian.) And felt the direction of the many cast members by Ingram to be masterful. Further:
“Though somewhat protracted toward the end, it meets the threefold demands on a picture—dramatically, scenically and pictorially—keeping the emotions strung up until the final rush from the theatre.”
On Wednesday, March the 9th, at 8:30 p. m., The Four Horsemen of the Apocalypse (1921) has its West Coast premiere, at the Mission Theater, at Broadway, Los Angeles. For the entire day the medium-sized venue is closed, to prepare for what would be termed, a “gala performance”, by the LOS ANGELES EVENING HERALD on March the 8th.
As well as “the 32 principals appearing in the picture”, the gala performance is attended by “stars, directors and officials of the film industry”, and members of the general public. Rudolph Valentino is accompanied by Natacha Rambova who later recalled the following:
“When that evening came, every star in the Hollywood firmament gathered at the theater, an impressive audience, yet many, I knew, had come to scoff and say, ‘I told you so!’ The picture colony was sceptical. The film had been made at unheard-of expense by a new, almost unknown director. With a woman at the head of it and an unknown actor in the lead, what could one expect of it. It would be the ruination of the Metro Co.
“During the running of the film not a sound could be heard in the theater, except here and there a stifled sob as the story unfolded. About the middle of the picture Rudy reached out and took hold of my hand, which he held tightly in his own until the end. I knew he wanted to feel that there was just some one who cared and understood. We were both weeping from mingled emotions—joy at success, which was now assured, and sorrow from the tragedy of the story.
“It was finished. A moment of hushed silence was followed by a thunder of applause. Rudy was almost swept off his feet by the crowd, who thronged to congratulate him, many of whom he did not know. It was spontaneous appreciation of a thing well done.
“But his one aim was to reach the door. He wanted to be alone. I understood. During the ride to my bungalow I don’t think a word was spoken—just a brief ‘Good night’—and he left me for his own bleak little apartment.”
I want to thank you for reading this Timeline through to its conclusion — no small feet, it must be said. I hope that it’s been as enjoyable to peruse as it was to compile; filled, as it is, with interesting nuggets, some old, some new, but all throwing light on one of the greatest films ever created. Most sources are included in the text or added as a link. However, if you have any questions, please don’t hesitate to ask them and I’ll do my best to answer. See you again in February!
While I busy myself turning my mammoth look at Jean Acker’s life and career, and her life-long association with Rudolph Valentino, from a three part post to a four part post, an opporunity presents itself for me to reshare my hour long chat about Rudy on local radio last year. The interviewer, Alan Porter Barnes, quizzes me during the sixty minutes, about how I first became interested in Valentino, allows me to talk about my travels, my Blog, Rudolph’s amazing career and some of his most important films, and asks me about my planned book about the Immortal Superstar. Along the way we play no less than four related tunes: Rudy singing Kashmiri Song (Pale Hands I Loved), The Beatles singing The Sheik of Araby, The Bangles singing Manic Monday, and Years and Years and MNEK singing Valentino.
The interview and the four tracks can be heard in full here: